It’s finally Oscars weekend, there are movies to watch and the Academy to thank. But before you dive head first into what everyone is wearing on the red carpet, check out some of this week’s news articles that we read and found interesting for online marketers.
One of the hardest parts of online marketing is being able to brush off the haters. Thanks in part to social media, you can see how people are reacting in near real-time to your brand or marketing campaign. You know the drill, some people offer valuable constructive criticism, but every now and again, you come across some people you just can’t please. Maria Ogneva from Yammer offers some great tips for dealing with the “chronic complainers”: HOW TO: Deal With Negative Online Sentiment About Your Brand
Is your brand struggling with marketing effectively on Facebook? It’s hard to tell if you’re posts are being well received (unless they’re “liked”) or if they are even being seen. You’re not alone. Brad McCormick talks about some of the reasons why your brand gets lost in a sea of updates on Facebook: How Brands Are Getting Lost on Facebook
When it comes to social media marketing, companies need to do some careful thinking about which channels are the most appropriate for them to use. Stacie Tamaki at BlogHer.com shows some good ways to think about the usefulness of each social channel: The Hierarchy of Social Media Marketing
If you work in marketing, you’ve undoubtedly heard thousands of time that content is king. Ad Age interviews Foursquare CEO, Dennis Crowley, to gain some insight into how the popular location-based service may making use of content to boost the application’s value: Foursquare Exploring Content, Automatic Check-ins
Odds are good that if you work in online marketing, you use WordPress to run a blog. The newest update for the omnipresent blogging service was released this week. Mashable takes a look at what’s new: WordPress 3.1 Goes Live: Here’s What’s New
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Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.