What To Buy…Where To Buy?

High Jump

Image from: High Jump / Shutterstock
I was just looking at some data from our Compete Shopper Intelligence Survey that asked people what they intended to purchase online in the next six months. People are planning on buying a lot of music, movies, and books. Take a look:

shopper intelligence survey graph

After looking at the results, I started thinking about the headlines in the Wall Street Journal during the last couple weeks – news of Borders filing for Chapter 11, and Blockbuster shopping itself around for a potential $300M.

At first read, you might think “Wow, I guess people don’t have the attention span to read a book anymore.” But, a little more thought about our data brought me back to my senses. I took out a piece of paper and scribbled where I remember us buying products from these categories before and how we are buying them today. The list is not exhaustive, but in visual, it’s pretty remarkable:

chart infographic shopping today vs yesterday

This is just another in a string of images that reminds us how much the Internet has changed the retail landscape. 10 years ago Hollywood Video executives would have been elated to see the Compete results; but today consumers are making the top dogs at Netflix and hulu pretty happy.

What do you think this chart will look like 10 years from now?