For many of us, the daily routine of deliberating over lunch or dinner options is more a question of convenience than a quest for the total culinary experience. As a recent college grad, I often frequented food delivery sites, like GrubHub.com and CampusFood.com, to save both time and money. As a young professional, I must admit that I still love to use these services, and as it turns out, I am not alone!
GrubHub and CampusFood each generate about 170,000 visitors each month. It appears, though, that while GrubHub user counts steadily increase as the year progresses, CampusFood visitors fluctuate around the school schedule. Visitor counts to CampusFood take an end-of-the-year dip in June, as well as Thanksgiving and winter vacation drops in November and December.
Similar trends for site visitation confirm the seasonal shifts of collegiate life. Especially notable is Grubhub’s increased visits per user over the summer months, as evidenced by the greater visit counts for July and August, despite the lower unique user counts. This might lead us to believe that Grubhub has more repeat visitors, and perhaps greater loyalty, in part, because of fewer college users.
Let’s take a closer look:
The age distributions across both sites are alarmingly similar, with both sites claiming about 30% of traffic from users between the ages of 25-34, a range we typically associate with young, entry-level professionals more so than college students.
Let’s delve a little deeper:
The income distributions support the theory that these sites cater to both the college students and professionals. The largest income group visiting these sites is the less than $30K group, likely consisting of college students. However, a surprising number of users gross more than $60K/year, which leads me to believe that young and established professionals also enjoy the convenience of online takeout delivery!