Last week me and a couple members of the Compete Team headed to San Diego for the Online Marketing Summit put on by Online Marketing Connect (Twitter hashtag #OMS11). We had some excellent conversations with some of our current clients and potential users of Compete’s products and services at our Technology Lab table.
So, how did OMS rank on my marketing conferences list? Very high! Although there were minor difficulties connecting to the internet (how ironic is that?), sessions running over time, and a not so ideal layout for the 1000+ attendee volume, the content was terrific. I give Aaron Kahlow and his team at OMS props for putting together an event where content was truly king.
As more b2b marketers find that exhibiting at conferences is no longer as efficient as other marketing channels, there is sure to be a change in the marketing conference market. Although, Online Marketing Connect already seems to be ahead of that curve. With a primary focus on education, the OMC team is quickly starting to create a little niche and grab some market share from the larger conferences. By looking at visits per person (engagement) of onlinemarketingsummit.com and other large players in the marketing conference space, you can see that their users are much more engaged during show time (line in black):
I have several takeaways from the sessions I attended at OMS San Diego. Over the next few days I will post a blog covering what I learned at each one. Happy online marketing learning thanks to Online Marketing Connect!
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.