Compete December Category Data Shows That Premium Brands Thrived

BOSTON, MA–(Marketwire – February 4, 2011) – Compete, a Kantar Media company, today released data for December showing that premium brands within its Premium Brand Driven category thrived online during the month, growing 15.83 percent as a whole. The leading sites in the category are a reflection of the high-end merchandise that was found under the tree this year — accessories, apparel, jewelry and automotives.

A deeper look within the Premium Brand Driven category reveals strong and continuously growing interest for brands that market products and services to consumers shopping for premium or luxury brands online.

  • The top five, Coach.com, Uggaustralia.com, Ralphlauren.com, Saksfifthavenue.com and Tiffany.com all gained UVs in December. The first three also experienced notable Y-o-Y growth at 29.01 percent, 80.49 percent and 62.18 percent respectively.
  • A passion for fashion was particularly evident in both monthly and yearly UV growth on the sites of handbag and luggage heavyweights including Coach.com (24.52 percent M-o-M, 29.01 percent Y-o-Y), Gucci.com (16.55 percent M-o-M, 26.19 percent Y-o-Y), Louisvuitton.com (15.16 percent M-o-M, 27.92 percent Y-o-Y) and Chanel.com (19.38 percent M-o-M, 16.66 percent Y-o-Y).
  • Landrover.com has been driving hard in recent months. It was up 122.76 percent for the month and 392.41 percent for the year. It had 334,606 UVs in December, enough to gain significant ground on the number one spot, but still less than half of what the leading auto brand in the category, VW.com, had (746,887).
  • Gilt.com, an online-only deal site that specializes in premium brands, stayed comfortably in the number seven spot in December, growing almost 10 percent for the month and up 64.67 percent for the year. Conversely, similar site ruelala.com, which is not tracked within the Premium Brand Driven category, was down nearly 10 percent, but it is still up 23 percent for the year.

Information regarding aggregate web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at gblackmore@compete.com.

compete premium brand driven category december 2010

About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/

About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.