Get your online marketer on at OMS San Diego

This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look forward to meeting our Compete users on the west coast at our Tech Showcase table to talk shop and at the Compete sponsored happy hour on Tuesday night to get saucy.

Being a marketer that markets products that help marketers (try to say that 5 times fast), I not only enjoy going to conferences for networking and educating people about Compete, but also to brush up on my own marketing knowledge. Here are some of the sessions I plan to attend at OMS:

Tuesday 2/8 Keynote by Mario Sundar, Sr. Social Media Manager & Chief Blogger, at LinkedIn:

  • I’m interested to see just how deep Mario goes into “what it takes to go viral.” At Compete, and I’m sure there are many others that feel the same way, we essentially know what we need to do in order to increase our exposure across Twitter and Facebook. However, I don’t think the social sphere has really grasped how to promote a brand via LinkedIn using groups and Company pages just yet.

Tuesday 2/8 11AM Analytics Session on Integrating Web Analytics & CRM:

  • Adam Greco, Senior Partner, Web Analytics Demystified, will dive into how marketers can connect the dots between your web analytics data and CRM client. This is something that is certainly top of mind for me. Now more than ever, providing information to your sales organization on on how visitors navigate your website and purchase products is a critical component to driving qualified leads and increasing sales.

Tuesday 2/8 5:30Pm Happy Hour Sponsored by Compete

  • Enjoy a drink on us devoid of promotional hoopla or presentations. 🙂

Wednesday 2/9 9:30AM Social Media/Mobile (B2C) The Geo-Local Tipping Point: Foursquare, Yelp, Gowalla-Maximizing the Check-In:

  • Mike Lewis, VP, Marketing, Awareness Networks will be talking about best practices for tip messaging and promos  to drive consumers in-store. I’m attending this one for my own personal enjoyment. LBS (location based services) have been all the craze with sites like FourSquare, Yelp, and SCVNGR (one of my personal favorites) leading the charge. However, as our own Karen Costa described in her last post about FourSquare, LBSs have yet to figure out how to truly engage customers beyond just checking in. I’d love to hear Mike Lewis’ opinion on where things are headed.

Wednesday 2/9 11:30AM SEO (B2B/B2C)Improving SEO Conversions Understanding Language -Related Ranking Factors:

  • Gillian Muessig, President of, is leading the charge on this one so its a session you don’t want to miss. I’m interested to see if Gillian will talk about the degree that social authority plays in the search engines’ determination of how relevant content is. SEOmoz has been hot on this case, so I hope they go beyond talking about the importance of simply using relevant keywords.

Wednesday 2/10 10:15AM Next Gen YouTube Marketing:

  • An “advanced team of video SEOs and marketers” are supposed to discuss how you can effectively promote your brand and products on YouTube without having to put an iPhone in a blender or catching a fist-fight on camera. I hope I hear some information about what sort of metrics marketers can use (especially b2b marketers) to determine ROI. Whether that be managing brand impact or sales, some form of measurement would certainly help us determine what sort of priority video should be on our marketing radar.

Wednesday 2/10 11:15AM PPC Beyond Search: New Ad Formats, Display, and Facebook:

  • Kevin Lee, Co-Founder & Executive Chairman, of Didit is going to talk about “various flavors of managed and automatic content matching, and new tactics for managing and bidding on various placements.” One of my main focuses for 2011 is on testing new marketing channels and tactics. This is one of the only sessions at OMS that I saw on this, so I am there.

Enough about what I’m going to do. I would love to hear feedback from other OMS attendees about what you’re most excited about on the agenda. Even if you are not attending OMS, but will be in the area, hit me up on twitter (@Fortin) and we can talk shop.

See you there!

About Drew Fortin:
Drew is responsible for strategy and execution of marketing initiatives for, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.