With the Big Game coming up this weekend, marketers are busy trying to get the most value out of their pricey ad campaigns. In a sign of the times, more Big Game advertisers than ever are going to be implementing social media and online marketing strategies to coincide with and enhance their television spots. Check out some of this week’s news articles that we read and found interesting for online marketers.
Part of any company’s online marketing strategy usually includes some aspect of search engine optimization. Wouldn’t it be great if there was an easy-to-use SEO management tool that did everything you wanted? Ray Comstock over at SearchEngineWatch.com offers his opinion on some of the most important features he’d like to see in an SEO management tool: 10 Things Enterprise SEO Management Tools Must Do
Social networks haven’t stopped astonishing me with the amazing things they are capable of, and the social-media-supported revolutions in Tunisia and Egypt are two more examples to add to the list. More and more often, the dissemination of news information is being left in the hands of average citizens rather than big news networks, and social media plays a huge role in that shift. Alexia Tsotsis at Mashable gives her take on how we can all serve as routers of information: We’re Now Watching the “You” News Network
In my social media adventures, I often find that one of the most underutilized tools available to professionals is LinkedIn. I know I’m guilty of neglecting my LinkedIn account, and many businesses on LinkedIn do the same. Adam Kleinberg, CEO at an interactive agency called Traction, gives us some great insights on the best ways to use a LinkedIn company profile: HOW TO: Optimize Your Company’s LinkedIn Profile
Using social media as more than just another broadcast outlet can sometimes prove difficult, even for the most experienced marketers in the field. Social listening/monitoring should factor in as a big part of any company’s social media strategy, and Kyle Monson serves up six helpful tips for making the most of social listening: Listen Up! Six Things You Need to Know About Social Listening
While using social media, it’s often easy to get caught up in its marketing applications or checking out an ex’s profile. Sometimes, it pays to think about the simpler things in life and reflect on how social media can help to build a stronger community. John Rose does just that in his op-ed on Mashable about how social media is helping to reconnect us with the values of our grandparents’ generation: Why Social Media is Bringing Back Our Granparents’ Values (OP-ED)
For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PROeducation and tips, and much more.
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.