Apple’s Untapped Market: The Two Year Old
Am I crazy for wanting to buy an iPad for my two year old? It doesn’t seem practical, nor does it make financial sense to leave a $500 device to my son the “destructor;” however, I find myself fighting the urge to run to my nearest Apple store – damn you three-story glass spiral staircase. After leaving my iPhone on the coffee table one too many times, my son was
The Weekly Compete Pulse
It’s finally Oscars weekend, there are movies to watch and the Academy to thank. But before you dive head first into what everyone is wearing on the red carpet, check out some of this week’s news articles that we read and found interesting for online marketers. One of the hardest parts of online marketing is being able to brush off the haters. Thanks in part to social media, you can
Battle of the Bulge: Nutrisystem Sees Rapid Weight Loss
Here at Compete we often talk about the predictive power of our data. We can often see trends in behavior and business performance before it is represented in financial statements. As someone who worked in the financial services community for a long time, I love looking at cases where Compete data can be related to the stock market. Here are two companies I’ve been watching – Weightwatchers (Symbol: WTW) and
What To Buy…Where To Buy?
I was just looking at some data from our Compete Shopper Intelligence Survey that asked people what they intended to purchase online in the next six months. People are planning on buying a lot of music, movies, and books. Take a look: After looking at the results, I started thinking about the headlines in the Wall Street Journal during the last couple weeks – news of Borders filing for Chapter
Online Travel Sites Set a High Bar
Many industries leverage websites to engage consumers, build relationships and of course sell goods and services. The online travel ecosystem is diverse, including suppliers (such as hotel chains and airlines), third-party sellers that sell or at least let consumers compare multiple brands (including online travel agencies), advice and commentary sites, and many others. The diversity reflects that billions are spent on travel each year. The downside is that travel is
Smarter, Faster, Cheaper: Why Online Food Delivery is not Strictly an Academic Affair
For many of us, the daily routine of deliberating over lunch or dinner options is more a question of convenience than a quest for the total culinary experience. As a recent college grad, I often frequented food delivery sites, like GrubHub.com and CampusFood.com, to save both time and money. As a young professional, I must admit that I still love to use these services, and as it turns out, I
Maximizing Online Channel Effectiveness Using Competitive Intelligence
The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to
Murano Breaking New Ground
Nissan recently announced it will be adding an innovative bodystyle to its Murano line-up: a two-door soft-top it calls the CrossCabrio. It will retain the Murano’s drivetrain, including all-wheel-drive availability so potentially a vehicle for all seasons. Compete used a combination of survey and clickstream to determine some early consumer perceptions of the vehicle and the environment in which it will play. Styling Sends a Message Murano styling has always been unique
Women In Tech
A bunch of Competers went to the office warming party at Performable last week and I kept overhearing “Wow, there are a lot of dudes here!” Yes, it’s true that there are more men than women in our field. Why? I don’t know, but I’d like to help change it. Want to learn more about what it’s like to work in tech or are looking for a mentor in Boston?
Quick Tip: Using Permalinks for Graphs
Compete’s graphs have a special permalink button so you can select any of our metrics and link your colleagues directly to the graph you’re looking at. Please note that when you send links to PRO metrics the user you send it to must also have access to view it. The free metrics are in the site profile and comparison section of Compete and freely viewable metrics include Unique Visitors, Visits,
The Weekly Compete Pulse
Valentine’s Day has come and gone, and we’ve already moved on to the next holiday, Presidents’ Day. It’s time again to take advantage of those Presidents’ Day sales, but before you do, check out some of this week’s news articles that we read and found interesting for online marketers. Facebook rolled out a complete redesign of pages last week in an effort to make them more similar to user profiles.