Hopeful for Revenue from New Prepaid Cards, Big Banks Can Deploy Multiple Marketing Strategies to Drive Online Awareness
Traditionally, big banks have not focused on the prepaid card market, typically comprised of low income consumers seeking a checking account replacement. But as new federal restrictions on debit cards threaten a significant source of revenue, financial institutions such as Bank of America and U.S. Bancorp are wading into prepaid waters. Capital One has been one of the few traditional banks offering prepaid cards. And of all the banks offering
It’s T-Shirt Time!
It’s no secret the I love “The Jersey Shore” and tonight is the season premier. To say that I am excited is an understatement. The housemates are headed back to Seaside, NJ where it all started. My favorite ‘character’ is Snooki. I don’t know what it is about that girl, but she cracks me up. Perhaps it’s that we’re similar in height, sassy, a little silly, and we’re both from
tasti D lite ‘sprinkles’ some love on Location-Based Services
Last week I revealed my skepticism about Location-Based Services with the post “I’m the mayor! So what?” and with over 40 comments, I think it’s safe to say that there are a lot of opinions about LBS’s out there. Just to clarify, I do use LBS services (the ones that are available to me as a devoted blackberry user, and actually struck up a great conversation with the folks over
Carnival Splendor Stranded at Sea(rch)
On November 9, 2010, a fire erupted in the engine room of the relatively new, 4,500-passenger Carnival Splendor while sailing off the coast of Mexico. Despite no injuries on board, passengers were stranded at sea for three days and the ship had to be towed back to San Diego harbor. While obviously creating a major travel disruption for Splendor cruisers, the event was picked up by the major news services
Consumers Pick Up the Pace of Spending, But How Are They Paying for It?
‘Twas a merry holiday season. Even the economy showed signs of holiday cheer. According to the Commerce Department, consumers enjoyed their biggest shopping spree since the recession began and retail sales rose 0.8% in November lifted by a 2.8% jump in department store sales. These better than expected sales figures have prompted many to revise 2011 forecasts and proclaim that consumers and the economy are back. The government’s emerging package