Monthly Archives: January 2011

LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Online Metrics

Data from Industry’s Largest Digital Panel Enables New Level of Targeting New York – (January 18, 2011) – LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on

Compete Ranking of Top 50 Web Sites for November 2010 a Good Sign for Retailers

BOSTON, MA–(Marketwire – January 5, 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for November 2010. As expected, retail-related sites saw the greatest gains led by price comparison site Shoplocal.com (up 89.70 percent), Toysrus.com (up 75.47 percent) and Bestbuy.com (up 73.03 percent). Amazon.com (up 15.03 percent) capitalized on the trend as well, leapfrogging Wikipedia.org to claim the number five spot for November.

The Weekly Compete Pulse

Despite the omnipresence of the Verizon iPhone announcement in the media this week, there were lots of other newsworthy items to be seen on the web. Check out some of this week’s news articles that we read and found interesting for online marketers. Everyone’s favorite online information source, Wikipedia.org, turns 10 today! Check out an interesting take by Erik Sherman on how Wikipedia survives by relying on volunteers to do the

CES Round-up: Motorola Mobility’s Increased Visibility

The International Consumer Electronics Show is like an extra Christmas for those of us who follow the world of gadgets and 2011’s Show was no exception.  Among the more exciting announcements were Sony bringing a consumer-level 3D camcorder to the market, Verizon announcing a powerful 4G smartphone lineup, and Toshiba displaying a 3DTV that doesn’t require 3D glasses.  Motorola Mobility was undoubtedly one of the biggest presences at CES 2011,

CES Round-up: How the Biggest Announcement was the one Verizon Wireless Didn’t Make

Verizon Wireless certainly wasn’t silent at last week’s Consumer Electronics Show, unveiling a broad portfolio of new 4G devices and proudly proclaiming the superiority of its LTE strategy to the 4G alternatives from AT&T, Sprint and T-Mobile. But Verizon Wireless’ biggest and brashest announcement was the one the company didn’t make: that, after years of speculation, there would finally be a VZW iPhone. The silence last week on this matter was at the

Four Loko – Hyped Right Off the Shelves…but is it back?

In 2005, three college friends from The Ohio State University had the entrepreneurial idea to start their own company. They took out a Small Business Administration loan and put their financial resources on the line to launch Chicago-based Phusion Projects, LLC. Four Loko was born. According to Compete.com, DrinkFour.com (Four Loko’s website) has seen significant growth since January of 2010. Unique Visitors to DrinkFour.com grew 142% in June, coincidently the

Compete Smartphone Intelligence Survey Shows Mobile Barcode Scanning Now Mainstream in Retail

BOSTON, MA–(Marketwire – January 6, 2011) - Compete, a Kantar Media company, today released the results of its Q3 2010 Smartphone Intelligence survey. Among the notable insights are the rise of mobile barcode scanning, the reluctance of some consumers to upgrade from cell phones to smartphones, infrequent use of mobile banking applications and the simplicity of “must have” features among smartphone shoppers. Compete’s quarterly Smartphone Intelligence product provides both behavioral and survey-based

Dear Quora I have a crush on you…

My dearest Quora, I know we just met yesterday, but I think I have a crush on you. All my friends are talking about you on Twitter and, well, I’m smitten. The personalized answers to questions and social friend based queuing functionality is very engaging. I was skeptical at first; when I get to a sign-up screen and there is no flashy screenshot slideshow, bullet points of nice things people

The Weekly Compete Pulse

After the first week of the new year, it’s abundantly clear that online marketing, particularly through social media, will be more important than ever in 2011. Check out some of this week’s news articles that we read and found interesting for online marketers. According to Facebook, its users uploaded 750 million photos over the New Year’s weekend! Take a look at some of the 2010 improvements that helped Photos remain

Live from CES: Fear and Loathing (Of Giant 3D Fish) in Las Vegas

The Consumer Electronics Show – the ginormous CE tradeshow held in the desert every January – is really hard on the feet. So when I spied some comfy looking couches in the Sony booth, I decided to take a load off. Sony is one of the biggest exhibitors at the show, and since one of the biggest stories at CES this year is 3DTV, I shouldn’t have been surprised by

Hopeful for Revenue from New Prepaid Cards, Big Banks Can Deploy Multiple Marketing Strategies to Drive Online Awareness

Traditionally, big banks have not focused on the prepaid card market, typically comprised of low income consumers seeking a checking account replacement. But as new federal restrictions on debit cards threaten a significant source of revenue, financial institutions such as Bank of America and U.S. Bancorp are wading into prepaid waters. Capital One has been one of the few traditional banks offering prepaid cards. And of all the banks offering