The Weekly Compete Pulse

competitive intelligence

This week, President Obama’s State of the Union address utilized social media capabilities more than ever before, stretching across Twitter, Facebook, YouTube and other popular channels. The State of the Union wasn’t the only intriguing bit of news this week. Check out some of this week’s news articles that we read and found interesting for online marketers.

Integrating your content with social media isn’t always at the top of the list for businesses in today’s online marketing world. Liana Evans offers some easy tips for getting the most value out of your digital media assets: 5 Tips for Optimizing and Integrating Your Social Media Content

Once you’ve integrated your content across your chosen social media channels, it can be a lot to manage. Chris Brogan shares some of his experiences with using Hootsuite, and brings up some great ideas for features he’d like to see in a social presence management tool: Managing Social Presence

One of Brogan’s ideas for needed features to manage social presence is integration with email marketing. Many of us online marketers use email marketing campaigns to get our messages out, but how much do we actually know about email itself? Amy-Mae Elliott at Mashable shares some interesting tidbits about email you may not have known: 10 Fascinating Facts About E-mail

Josh McCoy at asks the question, “What’s in a URL?” Something that gets overlooked in SEO sometimes is the URL itself, and McCoy gives us some tips on how to optimize URL rewriting: Designing an SEO Friendly URL Structure

It seems like there are a lot of companies these days taking advantage of the power of QR codes and their ability to provide valuable information to customers just by scanning the code on a smartphone. Jamie Turner offers some guidelines for businesses to follow so that customers can get the most value from QR codes: 2-D Codes: The 10 Commandments for Marketers

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About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.