December 2010 Search Market Report

search engine logos

Search activity across the 5 engines saw more activity in December, with a 1.3% increase in overall query volume from November.

web search market share and volume

The trends we have been reporting over the past few months continue in December, with Google losing share to both Bing and Yahoo!

  • Bing Powered engines (including both Bing and Yahoo!) as a whole grew 4.1% MOM in query volume, driving its total market share up by 0.8ppt.  Bing Powered engines share was 29.8% of the total search market.
  • Bing and Yahoo! each had 14.9% of the total search market share.  Each engine’s respective query volume was nearly the same in December as well.
  • Bing experienced the highest MOM query volume increase of 4.7%.
  • Google saw their query volume increase in December with a 0.2% MOM increase.  Google also had a 4.8% increase in unique visitors to its web engine.
  • Bing also gained more unique visitors, with a 5% MOM increase.
  • AOL’s share remained flat, while Ask’s share declined slightly by -0.1ppt from November to December.

We will be reporting a 2010 search year in review in the upcoming weeks.