Check out some of this week’s news articles that we read and found interesting for online marketers.
More and more companies are choosing to take advantage of the benefits that can be reaped through social media, but when a social media strategy is implemented, too often is it wholly contained in the marketing department. One of the keys to successful audience engagement through social media is to make sure that everyone at your company is informed about social media. Erica Swallow gives us some tips on how to set up a training program for your company: HOW TO: Build a Social Media Education Program for Your Company
Sometimes what a marketing campaign needs is less effort towards outreach and more value placed on user experience. Conor Brady at Ad Age wrote up a great piece about how sometimes great products can sell themselves: Great Design and User Experience is the Best Marketing
A great way to improve your search engine optimization is through published links back to your site in established media sources. Nichola Stott offers some tips on how a little PR can go a long way for SEO: How to Get Links from Journalists
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Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.