WordPress, Tumblr, Posterious, oh my! Every day it seems like a new platform emerges. How many do we really need? Better question is: how many do I really need? According to the Unique Visitors to Tumblr and Posterious, a lot of us think we need them!
I have accounts to all three platforms and I’m realizing the need to start thinking about blogging like I think about the e-mail marketing for Compete. I work on some of the e-mail marketing for Compete and as I spend more time working with lists and segments, I realize that I need to start thinking about my personal branding the same way I think about e-mail marketing. Time to start segmenting and optimizing.
I’m a community creator. I eat, sleep, breathe audiences and connecting people with like-minded interests. Anyone who’s ever attended a dinner party at my house will likely hear these words come out of my mouth, “Oh my gosh you have to meet so-and-so you guys would get along so well!”
When it comes to my personal branding, I realize I have room for improvement in creating communities. Tumblr.com allows you to create blogs in a snap. You can post from any account from your mobile device, and you can include photos, audio clips, video, quotes, and text. You can track posts by tags. Here’s a snapshot of my dashboard for Tumblr:
Same idea applies to Posterous.com , which is similar to Tumblr in its ability to share posts across multiple platforms, but is a little more fancy:
Right now my accounts are a bunch of info, pictures, quotes, movie clips, etc. It’s totally random, but if I looked at my account more carefully, I could probably break it down into separate blogs and create a more captive audience by removing the clutter. Why would someone want all of my posts if they’re only interested in one specific topic? Upon inspection, my blog contains a few distinct categories: food, bourbon, yoga, running, and music. Five potential microblogs with a more qualified audience than the sum of my blogging parts. Tumblr allows you to cross-pollinate your posts to Facebook and Twitter, a feature I reserve for only a select number of posts as to not pollute my already noisy twitter stream. Segmentation to specific audiences would create a more cohesive experience to my followers.
Lesson Learned: Quality > Quantity.
Find a topic, create an audience around the topic. I’m going to try this as an experiment and report back. Like they say “If you build it, they will come.”
What are your thoughts on creating separate communities for specific content: yay or nay?
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta