Compete Ranking of Top 50 Web Sites for November 2010 a Good Sign for Retailers

BOSTON, MA–(Marketwire – January 5, 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for November 2010. As expected, retail-related sites saw the greatest gains led by price comparison site Shoplocal.com (up 89.70 percent), Toysrus.com (up 75.47 percent) and Bestbuy.com (up 73.03 percent). Amazon.com (up 15.03 percent) capitalized on the trend as well, leapfrogging Wikipedia.org to claim the number five spot for November.

Other notable data points from the November data include:

  • Facebook.com continued its gain on Yahoo.com even though its number of UVs declined slightly in November. It was down 0.66 percent, but Yahoo.com was down more than twice as much at 1.53 percent. Now only 1,798,435 UVs separates the two.
  • Many of the non retail-related sites in the top 50 saw modest declines in traffic, a drop that’s likely related to consumer preoccupation with shopping and, therefore may not continue beyond December.
  • The sliders kept on sliding. Myspace.com (down 10.64 percent), Craigslist.com (down 5.16 percent) and Mapquest.com (down 13.73 percent) were all down again in November.

Information regarding top 50 web sites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at gblackmore@compete.com.

Top 50 Sites November 2010

Rank
Site
Unique Visitors
Monthly Change
Yearly Change
1google.com145,690,239-0.26%-1.86%
2yahoo.com134,464,129-1.53%-0.82%
3facebook.com132,665,694-0.66%17.81%
4youtube.com110,128,5471.30%24.17%
5amazon.com82,116,13315.03%13.77%
6wikipedia.org77,830,016-1.08%4.15%
7bing.com76,795,905-2.32%112.19%
8live.com72,682,466-1.17%4.93%
9msn.com72,184,534-2.84%5.07%
10ebay.com67,197,0113.71%-16.52%
11blogspot.com61,033,443-3.41%6.40%
12microsoft.com59,999,4494.86%-4.23%
13ask.com59,690,549-5.03%22.48%
14craigslist.org55,794,899-5.16%-10.22%
15walmart.com55,503,93028.16%-13.84%
16go.com52,572,5784.64%11.55%
17myspace.com51,874,016-10.64%-30.14%
18target.com48,360,79132.16%3.54%
19about.com48,046,703-2.09%-0.64%
20aol.com47,388,6210.93%-3.20%
21answers.com38,974,4962.05%24.58%
22ehow.com36,688,8212.25%39.87%
23adobe.com35,214,858-3.31%25.03%
24mapquest.com34,225,922-13.73%-22.54%
25bestbuy.com33,072,60773.03%-3.27%
26apple.com31,276,6178.68%24.06%
27wordpress.com30,800,000-3.17%1.43%
28paypal.com30,325,7792.92%-10.22%
29weather.com26,586,659-4.32%11.21%
30twitter.com26,385,9172.76%7.41%
31cnn.com25,234,5732.62%-14.77%
32att.com25,097,030-1.19%-10.85%
33chase.com25,032,194-3.14%-19.30%
34imdb.com24,570,774-1.95%2.70%
35sears.com23,977,03940.39%-1.16%
36bankofamerica.com23,887,622-1.94%-6.45%
37jcpenney.com23,739,93738.79%4.61%
38netflix.com23,471,6320.07%8.23%
39photobucket.com22,291,079-4.50%-9.05%
40bizrate.com19,990,81411.26%14.61%
41shoplocal.com19,872,99689.70%11.23%
42cnet.com19,789,4178.51%2.75%
43kohls.com18,803,29652.65%10.39%
44toysrus.com18,796,99975.47%48.00%
45verizonwireless.com18,654,3582.65%-15.68%
46flickr.com18,599,985-6.70%-18.03%
47overstock.com18,535,83629.65%-9.00%
48nextag.com18,117,47512.62%-5.50%
49local.com17,466,724-8.31%61.09%
50mylife.com16,838,7432.65%95.48%

About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

About Jared DeLuca:
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.