The Weekly Compete Pulse

competitive intelligence
Despite the omnipresence of the Verizon iPhone announcement in the media this week, there were lots of other newsworthy items to be seen on the web. Check out some of this week’s news articles that we read and found interesting for online marketers.

Everyone’s favorite online information source,, turns 10 today! Check out an interesting take by Erik Sherman on how Wikipedia survives by relying on volunteers to do the bulk of the writing on the site: Wikipedia Turns 10 — Can Business Volunteerism Work?

Working on building your company’s online community? Mashable offers nine steps to help make it a success: HOW TO: Create a World-Class Online Community for Your Business

Once you’ve created an online community for your business, you’ll want to make sure you can measure your success. Mashable also presents some tips for having the infrastructure in place to be able to measure social marketing better: Making Data Relevant: The New Metrics for Social Marketing

One of the hottest social tools that has been generating a lot of buzz recently is Quora. We featured our own post about Quora earlier this week (Dear Quora I have a crush on you…), and MG Siegler at TechCrunch helps to shed some light on how Quora plans to remain a high quality source of knowledge: Quora Answers the Question: How Will Your Avoid Becoming Yahoo Answers?

Successful online marketing strategies almost always include a corporate blog of some kind, but it’s not always easy to know how to execute a company blog effectively. Kevin Gibbons offers some tips for how to get the most value from a corporate blog: 10 Tips for Top Business Blogging

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About Jared DeLuca:
Jared is currently the Digital Marketing Manager at Millward Brown Digital. He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.