Dear Quora I have a crush on you…

My dearest Quora,

I know we just met yesterday, but I think I have a crush on you. All my friends are talking about you on Twitter and, well, I’m smitten. The personalized answers to questions and social friend based queuing functionality is very engaging. I was skeptical at first; when I get to a sign-up screen and there is no flashy screenshot slideshow, bullet points of nice things people said about you, or other typical marketing hoopla. I was initially concerned about giving you my information. I worry because you can connect to my social sphere, via twitter or facebook, and I’ve been burned by auto-updating applications before. Regardless I pressed on, I figured that since all my friends were excited about you, I should give you a chance.

After logging in for the first time I was comforted with posted questions, answers, and topics created by the familiar faces of Marketing Professionals and various other Twitter friends. Quora’s interface is simple and has a clean Facebook feel. The primary navigation is made up of Browse, Answer, and Notification tabs  so you can easily get the gist of the functionality. I also like the fact Quora has a unique feel while recycling popular social paradigms like “un/follow”, “up/down voting”, and “sharing” functionality. By following a question, I can keep up with the answers I find important and interact with others that have similar interests and likely different answers.

My Tech-crush on you is in part due to Quora’s Twitter-esque feel and Wikipedia crowd sourcing style. I take solace in the fact that I’m not alone, while you’ve only been around a couple of years you’ve been in very high demand in the social sphere as of late. Just take a look at the Reach and Attention upswing you’ve gotten on this week. Given this trend you’re on your way to becoming the break out application of 2011.


Your not-so-secret admirer

P.S. In all seriousness Quora is tech-crush worthy because it gives individuals and brands a place to share answers and experiences with one another. Smart brands will allow its employees to engage on the site with a community of people with questions around topics they have solutions for.

Here’s an example of a win-win-win: if Olivia’s Organics had their service or marketing department answering questions on Quora about topics like Organic Produce or Organic Farming it would give them a ton of product visibility with highly engaged users. That’s a win for users and a win for the brand. The third win for the company’s employees, they have the opportunity to develop expertise and gain recognition in a public and social space. Can you think of any other opportunities for brands using this application?

About Lindsey Mark:
Lindsey Mark works in Client Relations at Compete and is responsible for the strategic development of client retention and support policies for, with a focus on education and training efforts. She graduated from Rochester Institute of Technology in Rochester, NY so she's a certified technology junkie and open source advocate. When she's not thinking about marketing or training digital 007's at compete, she's doing yoga & blogging about gluten-free diet and lifestyle. Find Lindsey on Twitter as @linji, Google Plus as Lindsey Mark or connect with her via LinkedIn.