The Weekly Compete Pulse


After the first week of the new year, it’s abundantly clear that online marketing, particularly through social media, will be more important than ever in 2011. Check out some of this week’s news articles that we read and found interesting for online marketers.

According to Facebook, its users uploaded 750 million photos over the New Year’s weekend! Take a look at some of the 2010 improvements that helped Photos remain one of the social network’s most popular features: Facebook Users Upload Record-Breaking 750M Photos Over New Year’s Weekend

This year’s Consumer Electronics Show kicked off last week and Sears is looking to make a splash with their Sears Blue Blogger Crew comprised of some of the top bloggers in the consumer electronics space. The Crew will be blogging, tweeting, and making videos for Sears throughout the event: Sears Enlists Bloggers to Build Consumer Electronics Buzz

Also at CES this year, attendees will see a new trend in gadgets that incorporate social media. Olivia Oran offers us a glimpse of new social technologies we can expect to see this year: CES Goes Social for 2011

Gadgets aren’t the only things going social in 2011. As reported by Mashable, for the first time, opening day of the U.S. Congress was available for live streaming on Facebook. Political involvement in social media is becoming increasingly more common, but now online viewers had the opportunity to watch the floor proceedings and post comments live as the session occurred: Congress Opening Day to Stream Live on Facebook

Online marketers have been struggling with quantifying the positive results of participating in social media for years, but Pat LaPointe offers up some predictions for how social media metrics will change in 2011: Predictions for Social Media Metrics: 2011

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About Jared DeLuca:
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.