Monthly Archives: January 2011

Homemade Holiday Gifts in the 21st Century

For the first time in my life, I was able to create a homemade gift that generated more compliments than jokes about my lack of artistic abilities – and I don’t think I’m alone. My wife and I were looking at the hundreds of pictures from our recent wedding and found ourselves re-hashing so many stories and laughs with each photo. We decided we should do something with the photos

The Weekly Compete Pulse

This week, President Obama’s State of the Union address utilized social media capabilities more than ever before, stretching across Twitter, Facebook, YouTube and other popular channels. The State of the Union wasn’t the only intriguing bit of news this week. Check out some of this week’s news articles that we read and found interesting for online marketers. Integrating your content with social media isn’t always at the top of the

Zulily: Rue La La for Moms & Kids or More?

It’s no secret around Compete that I love to shop and that I am particularly fond of all of the online deal sites. I have flaunted my Marc Jacobs bargains from and timed meetings around my 11 AM ET Rue La email previewing the day’s sales. Over the Holidays, I very happily discovered another fabulous site—perfect for busy moms like me:  Zulily markets itself as an online

December 2010 Search Market Report

Search activity across the 5 engines saw more activity in December, with a 1.3% increase in overall query volume from November. The trends we have been reporting over the past few months continue in December, with Google losing share to both Bing and Yahoo! Bing Powered engines (including both Bing and Yahoo!) as a whole grew 4.1% MOM in query volume, driving its total market share up by 0.8ppt.  Bing

American’s GDS Gamble

Image from: Travel / Shutterstock Collectively, the airline industry is posting record profits in 2010, but at least one major player thinks it can do better.  Its contracts with a number of key distribution partners coming due, American Airlines chose December 2010 to start a now heated battle with back-end global distribution systems (GDS) and consumer-facing online travel agencies (OTAs) that could decide the future economics of selling airfare online.

Williams-Sonoma Cranks Up the Heat

It’s no surprise that traffic to niche cooking websites,,,, and was at a year-long high last month as shoppers looked for the coolest panini press for Mom or the best recipe for ham glaze. Looking back at unique visitor (UVs) traffic since December 2008, December 2010 may have been a good month, but it certainly wasn’t a pinnacle. In fact, while Williams-Sonoma and Epicurious saw increases

The Mazda Evolution: Brand Awareness Driving Sales

Compete, Inc. Original Research Mazda’s Evolution For Many years, Mazda has had a relatively distinctive image in the U.S.  It is often seen as the sportiest of the Japanese brands, fostered by its participation Mazda is evolving in an effort to drive sales.  To set the stage, Compete used several of its automotive metrics, which leverage its industry-leading panel size and patented normalization techniques. Keeping Zoom, Adding WPP Mazda has

The Weekly Compete Pulse

Check out some of this week’s news articles that we read and found interesting for online marketers. More and more companies are choosing to take advantage of the benefits that can be reaped through social media, but when a social media strategy is implemented, too often is it wholly contained in the marketing department. One of the keys to successful audience engagement through social media is to make sure that

Optimizing Your Personal Branding With Microblogs

Wordpress, Tumblr, Posterious, oh my! Every day it seems like a new platform emerges. How many do we really need? Better question is: how many do I really need? According to the Unique Visitors to Tumblr and Posterious, a lot of us think we need them! I have accounts to all three platforms and I’m realizing the need to start thinking about blogging like I think about the e-mail marketing

Make-my-baby: Ethical Use of Affiliate Marketing?

Facebook has been in the news recently, not only for their high valuation and major investments from Goldman Sachs and Digital Sky Technologies, but also because some applications on the site are now asking for access to personal information such as phone number and address. Interestingly, there is another application, Make-my-baby, that also has the ability to change the settings in your browser if…

Don’t Irk The Influencers: The Power of Klout

Klout. A word that didn’t exist a few years ago. Now, you can’t look at an analytics or metrics blog without hearing the word pop up. According to, “The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True