Yearly Archives: 2010

Flash Sale Websites vs. Local Deal Sites – Fight!

There is a standard conversation I’ve heard many, many times among VCs and internet folks alike in the last six months: are flash sale websites and local deal websites a fad, or are they here to stay? I’ve heard and find merit with both sides of the argument. One way to look at what is happening is to look at how these websites are or are not growing. In this

Boston vs. New York: The Ultimate Online Sports Fan Showdown

I recently moved to Boston from the New York metro area to join the Compete team. Along with the well wishes and going away parties, there was a running joke that my family would convert loyalties to the dreaded Boston sports teams. When we arrived in Boston, I was shocked to see the die-hard Boston fans everywhere while Boston media dedicated hours to the teams, the players and the pride

Starbucks Reigns Supreme

What type of coffee do you prefer – Starbucks or Dunkin’ Donuts? Every time I ask the question, there seems to be an equal amount of die hards on either side. There was a time when I only cherished Dunkin’s brew, however those days are long gone. Ever since converting from cream, sugar, and the occasional flavor to straight up hot, black java, I have adapted to be able to

The Big Brand Theory Whitebook: Digital Insights From Industry Leaders

At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution.  Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook. Hear from senior marketers

Compete Data Reveals Daily Reach Patterns for Fantasy Sports Sites

Advertisers Take Note; Reach Peaks on Sunday and Hits Lowest on Friday BOSTON, MA–(Marketwire – November 2, 2010) – Compete, a Kantar Media company, today released data about online fantasy sports players showing a definitive weekly pattern for reach. The data, drawn from Compete’s panel of more than two million US-based internet users, showed that in September daily reach peaked on Sundays and was at its lowest on Fridays. The

The Latest Gossip on a Site About Gossip: TMZ

The world of celebrity gossip has always been fascinating to me. I don’t personally know any famous people yet somehow I care enough to want to know about their latest activities. I am not alone. This is a favorite pastime as evidenced by the numerous websites now dedicated to celebrity gossip. I decided to look at the one that has recently increased it’s awareness and firmly established itself:

The Weekly Compete Pulse

Here are some articles we read this week and found interesting for online marketers. Every brand looks to optimize their social media and drive lots of traffic to their website. In this article, Mashable highlights four strategies to help get you started on a social media optimization plan: 4 Winning Strategies for Social Media Optimization Now everyone’s got a blog, but it’s no walk in the park making that blog

Can Compete Predict The Elections?

November 2nd is here. In the state of Massachusetts, where Compete is based, there is a heated race for Governor between the incumbent Democrat, Deval Patrick and his chief rival, former Harvard Pilgrim CEO and Republican, Charlie Baker. These two have been battling it out for months on the campaign trail. As a Massachusetts voter, I wondered if the web traffic data on Compete could give me some clues as

Sweet Halloween for Amazon

Autumn…a time of sweaters, apple cider, colorful leaves, and goblins!  Halloween is this coming Sunday and it seems that online shoppers having been searching for the perfect Halloween costume for several weeks.  Looking at weekly visitors to the Halloween/costume sections of Amazon, Target, and Walmart, you can see costume traffic has been consistently growing as we approach Halloween.  But from the very beginning, Amazon has led when it came to

Compete Holiday Insights™ 2010

Slowly but surely, consumers are working their way through their holiday shopping list. The newest Compete Holiday Insights™ survey finds that as of October 24, 54 percent of consumers surveyed had started their holiday shopping for the year and 23 percent had completed more than a quarter of their total shopping, up from 50 percent and 16 percent, respectively, two weeks ago. Along with the increased shopping activity came increased

Compete Ranking of Top 50 Web Sites for September 2010 Reveals Shifting Online Landscape

Bing and Gained Share While MySpace and MapQuest Continued to Lose Unique Visitors BOSTON, MA–(Marketwire – October 27, 2010) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for September 2010. The data show increasing visits to search engine Bing (up 11.7 percent for the month and 108.5 percent for the year) and (up 8.7 percent for the month and 75.3