Yearly Archives: 2010

Pharmacy Flu Shot Battle

It’s cold and flu season again.  Did you get a flu shot yet?  If you haven’t, don’t worry because CVS, Walgreens, and Rite Aid will make sure you don’t forget.  Over the past couple years the big pharmacies took advantage of the H1N1 scare and have stepped up their online and offline marketing efforts to make it really clear they are the go-to-place for annual flu shots. As a digital

Does Chevrolet Have Hits with the Cruze and Volt?

The new General Motors is about to officially take its place with its looming IPO and the evolution of its product line up. Key new models from Chevrolet – the recently launched Cruze and new Volt – are critical models that showcase what’s new in design, technology and marketing from GM. Given their importance to GM, Compete assessed how both vehicles are doing in their early stages of launch and

What Will You Do Howard Stern?

It seems like just yesterday that Howard Stern left FCC sanctioned Terrestrial radio for the freedom of Satellite radio.  Now, as his five-year Sirius XM deal comes to a close, he opens every show by counting down the number of shows remaining.  This leaves many of his fans, including myself, asking:  “What will Howard do next?” Many have speculated what direction Howard Stern might take after his Sirius XM contract

Shoppers turn to the web for Black Friday deals

As Thanksgiving grows closer, so does the official launch to the holiday shopping frenzy. Retailers open their doors as early as midnight on the Friday after Thanksgiving, offering massive deals and discounts. This day, also known as Black Friday, has become the unofficial start to the season of shopping. According to Compete data, consumers are increasingly turning to the web to find the best places to shop on Black Friday.

Holiday shoppers spent more online than in-store last week

Holiday shoppers spent more online than in-store last week With Halloween behind us, consumers are turning their attentions to the winter holidays. As of November 7, 61% of respondents in the latest Compete Holiday Insights™ survey indicated they had begun their Holiday shopping. There is still plenty of shopping ahead, though, as only 14% of consumers had completed more than half of their expected shopping. Last week marked a turning

The Weekly Compete Pulse

Here are the articles we read this week and found interesting for online marketers. Still trying to figure out the social media phenomenon? In this article Mashable identifies five brands your company can learn from. These brands just know how to use social media, “incorporating their communities and core brand values, and actively participating across multiple platforms”: 5 Big Brands That Are Rocking the Social Media Space It can seem

Gmail’s buzz – much bigger than its bite?

Among 100+ other industry categories, Compete’s category profiles include an aggregate view of all US internet users engagement with web-based email clients. At first glance, there’s some surprising data in there. If you were to ask me what the most popular email client was before reviewing this category, I would say Gmail without a doubt. Based on unique visitors from the US IBP (internet browsing population), Gmail doesn’t even hold

Angry Birds Make Mobile Gamers Happy

Angry Birds hatched and Rovio.com site traffic took flight. Mobile gamers have gone wild over Angry Birds. Have you played it? I had my first Angry Birds experience on a road trip recently and got hooked. The premise of the game is simple-The survival of the Angry Birds is at stake. You dish out revenge on the green pigs who stole the Birds’ eggs and try to destroy the pigs’

Self.com-The Addition of Nutrition

Halloween is over and your office is flush with left-over candy. If you’re like most people, you’re worried that this is just the beginning of the season when gaining an extra 10 lbs is a very real specter. It’s time to start preparing to say “no” when asked if you want an extra slice of grandma’s famous Yule log. But how? To the rescue comes Self.com which features a Self

Google Instant’s Impact on SEM

I recently read an excellent post on the impact Google Instant is having on SEM (search engine marketing) from my friends at Response Mine out of Atlanta. They do an excellent job laying out how Google Instant (referred to as “GI” going forward) potentially changes the way that search marketers approach paid search advertising on Google. I tend to disagree with folks opposed to GI, but I’ll get into that

The Weekly Compete Pulse

Here are some articles we read this week and found interesting for online marketers. Search may be the almighty now, but social networks are creeping up on search. Internet Retailer explains how today, young adults ages 18-34 turn to social networks as a means of finding new products and services: Search is Still King, but Less so with Young Adult Facebook Users Thinking of content for a daily blog can