Yearly Archives: 2010

Device Profile: In a Changing Tablet Landscape, the iPad is still King

The Apple iPad is poised to be one of the most popular gift items of this holiday season. Compete has been closely monitoring shopper interest in the iPad since its announcement earlier this year, when a tremendous surge of online interest presaged the device’ staggering second-quarter and third-quarter product sales. Using Compete’s Device Demand Measurement data, we can see that prelaunch interest in the iPad at trailed initial interest

Home for the Holidays? For many, it will be a last-minute decision

The holiday season invariably finds millions of Americans scrambling to finalize their travel plans, with Thanksgiving being among the most active travel times of the year. The travel industry naturally looks to this time of year for heavy volumes and relied-upon revenue generation and figures from a recurring survey conducted by Compete for several months starting in June pointed to heightened expectations for Thanksgiving travel. Data through Thanksgiving week tell

Can Retailers Get Their Holiday Groupon?

Group-buying sites are all the rage in 2010. Groupon’s meteoric rise has brought on billion-dollar-suitors and their model has been reproduced through countless clones. With the holiday shopping season now in full swing, major retailers should take notice of this new medium as they fight to get their piece of the pie. Looking at the Compete Online Shopper Intelligence™ study, fielded Oct 29 – Nov 16, we see that almost

A Merry Black Friday for the Big Retailers

Black Friday 2010 may go down as the year in which retailers finally jumped the shark in unending quest to convince deal-seekers to spend their precious shopping dollars on a myriad of “doorbusters”. Online shopping on Thanksgiving Day of course is nothing new, but several retailers, (Toysrus for example) this year opened their physical doors on the heretofore sacrosanct day of turkey itself! Is nothing holy? Judging at least from

2011 Chrysler 200 Baseline and Targets

The 2011 Chrysler 200 will be the first of the new-era models for the Chrysler, hot on the heels of the Jeep’s recently launched 2011 Grand Cherokee. The 200 is an extensive reworking of the outgoing Sebring. The name change and the magnitude of the redo come in part because the Sebring was never seen as being truly competitive in its segment. To assess the baseline market conditions for the

Device Profile: The Samsung Vibrant Sparkles at T-Mobile

Samsung’s slick, Android-powered Galaxy S phones have been huge hits. The company just announced that they have sold 3 million Galaxy S devices since the line first launched in July. Compete looked into online trends for the Vibrant (at T-Mobile), Captivate (at AT&T) and Fascinate (at Verizon Wireless) to get a better understanding of who is buying the Galaxy S and which carrier stands to benefit most from these hot

More People Planning to Shop on Cyber Monday than Black Friday

According to the most recent Compete Online Shopper Intelligence™ study, more people are planning to shop on Cyber Monday than Black Friday this year. 45 percent of survey respondents indicated they will shop on Cyber Monday, versus 37 percent who plan to shop on Black Friday. However, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber

Compete October Data Show New Growth Trends in the Female Interest Category Growth Is Most Notable, Driven by Games and Blog Subdomains BOSTON, MA–(Marketwire – November 23, 2010) – Compete, a Kantar Media company, today released data for October highlighting trends in its Female Interest category, which grew 7.38 percent for the month with a total of 55,694,109 unique visitors (UVs). was the most notable mover in the category, up 111.62 percent in October. A deeper look at subdomains reveals

Behance Bringing Sexy Back to the Inbox

While most are stingy about who they give their email address to I, on the contrary, relish the email promotions because every so often I come across a marketing department that WOWs me. Ever since my days working in the e-marketing department and later freelancing for a large to-remain-unnamed book publisher, I’ve been on the lookout for great e-marketing campaigns. I can tell you from experience, great e-marketing is hard

The Weekly Compete Pulse

Here are some articles we read this week and found interesting for online marketers. Some of your fans are more than just fans, they are your brand influencers. Mashable reminds us the importance and value of our brand influencers, who are now the most efficient source of driving traffic to your site, beating out display and search!: HOW TO: Activate Your Brand’s Super Influencers Looking for a giant lift in

October Search Market Blog

The search market is continuing to change the user experience – previews of web pages, social search features, just to name a few – and to a certain extent, the definition of a “search query” must evolve accordingly. Compete is expanding its definition to capture user-generated search queries, while excluding events triggered by pauses, hovers, and other activities that may be engine-specific. Queries now include users who type in a