Monthly Archives: December 2010

Device Profile: In a Changing Tablet Landscape, the iPad is still King

The Apple iPad is poised to be one of the most popular gift items of this holiday season. Compete has been closely monitoring shopper interest in the iPad since its announcement earlier this year, when a tremendous surge of online interest presaged the device’ staggering second-quarter and third-quarter product sales. Using Compete’s Device Demand Measurement data, we can see that prelaunch interest in the iPad at Apple.com trailed initial interest

Home for the Holidays? For many, it will be a last-minute decision

The holiday season invariably finds millions of Americans scrambling to finalize their travel plans, with Thanksgiving being among the most active travel times of the year. The travel industry naturally looks to this time of year for heavy volumes and relied-upon revenue generation and figures from a recurring survey conducted by Compete for several months starting in June pointed to heightened expectations for Thanksgiving travel. Data through Thanksgiving week tell

Can Retailers Get Their Holiday Groupon?

Group-buying sites are all the rage in 2010. Groupon’s meteoric rise has brought on billion-dollar-suitors and their model has been reproduced through countless clones. With the holiday shopping season now in full swing, major retailers should take notice of this new medium as they fight to get their piece of the pie. Looking at the Compete Online Shopper Intelligence™ study, fielded Oct 29 – Nov 16, we see that almost