With both Black Friday and Cyber Monday behind us, the holiday shopping season is definitely in full swing. 84 percent of consumers surveyed said they have begun their holiday shopping and a little less than half said they have completed more than half of their holiday shopping.
Not surprisingly, online spend outperformed in-store spend with an average weekly spend of $202 online and $187 in-store.
Most online retailers saw a lift in shopping compared to last week. Amazon.com shopping increased 5 percentage points; Walmart.com increased 4 percentage points; and Target.com, Kohls.com, and Overstock.com increased 3 percentage points.
Hot Cyber Monday items included clothing and shoes, toys and games, books, electronics, and movies and video games. Interestingly, clothing, electronics, and movies were more popular last week than this week, suggesting that Black Friday shoppers shop these categories more than Cyber Monday shoppers.
Compete Holiday Insights™ is your source for tracking consumers’ online and offline holiday shopping, so check back in next week for more holiday insights.
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.