Can you remember your first set of LEGOS? Mine came in the mid 80’s and consisted of a bucket of blocks of different sizes as well as the keys to my imagination. My generation was far from the first to experience this classic toy.
According to LEGO.com, it all started in 1931, in Denmark. Ole Kirk Kristiansen, a master carpenter built stepladders, ironing boards, stools and wooden toys. In 1934, Kristiansen’s company adopted the name LEGO, formed from the Danish words Leg Godt, meaning play well. Ole’s son, Godfred joined the company at the age of 12 and would be a future LEGO leader.
Through the years, LEGO has continued to innovate.
1949 – The company produces around 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of the LEGO bricks we know today.
1955 – After further developing the LEGO Bricks, the company launches the revolutionary “LEGO System of Play”. The first real export of LEGO begins. First country is Sweden.
1961 – The LEGO Group invents the wheel! It is marketed in the following year. The range comprises 50 sets, 15 vehicles and various loose elements. Sales start in the US and Canada via a license agreement with Samsonite Corp.
1968 – LEGOLAND® Billund opens its gates on 7th June and attracts 625,000 visitors in its first season, 3000 on the opening day.
1976 – Harley Davidson motorcycle model is released.
1988 – The first official LEGO World Cup building championships are held in Billund in August.
1990 – The LEGO Group is now one of the world’s 10 largest toy manufacturers.
1997 – For the first time, a CD-ROM containing building instructions is included with a model set.
These days, the possibilities are endless with LEGO products. Products speak to all ages and interests. Co-branded products like the Star Wars and Atlantis lines continue to capture the imagination. You can build your own city or even create your own hero with LEGO.
According to compete.com, LEGO.com exceeded 3.5 million US based unique visitors in November and December of 2009. Looking at their Unique Visitors, you can see the growth through this summer and into fall and they will likely surpass their impressive 2009 holiday season website traffic.
Part of LEGO’s continued success is their ability to drive engagement through the broad range of interests their product line addresses. Below, compete.com show us the consistent activity from starwars.lego.com, city.lego.com and even their online gaming community; universe.lego.com. You can also see the growth of newer products, atlantis.lego.com and herofactory.lego.com.
What is your favorite childhood LEGO set?
If you have lost touch with LEGO, I’d say check them out now. My bet is that you can find a gift for this holiday season that will definitely make someone’s day!
At Compete, Matt Cordaro is a Compete PRO Enterprise Account Manager. Matt is responsible for helping customers solve online marketing problems. Before Matt joined the Compete Team he managed strategic sales partnerships. His career aspiration is to WOW each customer he interacts with. Follow him on Twitter @Matt_Cordaro or connect with him on LinkedIn at http://www.linkedin.com/profile/edit?id=436617&trk=tab_pro