The Big Brand Theory Whitebook: Digital Insights From Industry Leaders
At the Compete Digital CMO Summit this past May, senior marketers shared their perspectives on “The Big Brand Theory,” including how their companies are taking steps to transform online branding, digital measurement and creative execution. Since the dialogue went beyond theory to fundamental changes in practice, we wanted to share some insights to help you shape your own digital efforts, with The Big Brand Theory Whitebook. Hear from senior marketers
Compete Data Reveals Daily Reach Patterns for Fantasy Sports Sites
Advertisers Take Note; Reach Peaks on Sunday and Hits Lowest on Friday BOSTON, MA–(Marketwire – November 2, 2010) – Compete, a Kantar Media company, today released data about online fantasy sports players showing a definitive weekly pattern for reach. The data, drawn from Compete’s panel of more than two million US-based internet users, showed that in September daily reach peaked on Sundays and was at its lowest on Fridays. The
The Latest Gossip on a Site About Gossip: TMZ
The world of celebrity gossip has always been fascinating to me. I don’t personally know any famous people yet somehow I care enough to want to know about their latest activities. I am not alone. This is a favorite pastime as evidenced by the numerous websites now dedicated to celebrity gossip. I decided to look at the one that has recently increased it’s awareness and firmly established itself: TMZ.com.