Shoppers turn to the web for Black Friday deals
As Thanksgiving grows closer, so does the official launch to the holiday shopping frenzy. Retailers open their doors as early as midnight on the Friday after Thanksgiving, offering massive deals and discounts. This day, also known as Black Friday, has become the unofficial start to the season of shopping. According to Compete data, consumers are increasingly turning to the web to find the best places to shop on Black Friday.
Holiday shoppers spent more online than in-store last week
Holiday shoppers spent more online than in-store last week With Halloween behind us, consumers are turning their attentions to the winter holidays. As of November 7, 61% of respondents in the latest Compete Holiday Insights™ survey indicated they had begun their Holiday shopping. There is still plenty of shopping ahead, though, as only 14% of consumers had completed more than half of their expected shopping. Last week marked a turning
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. Still trying to figure out the social media phenomenon? In this article Mashable identifies five brands your company can learn from. These brands just know how to use social media, “incorporating their communities and core brand values, and actively participating across multiple platforms”: 5 Big Brands That Are Rocking the Social Media Space It can seem
Gmail’s buzz – much bigger than its bite?
Among 100+ other industry categories, Compete’s category profiles include an aggregate view of all US internet users engagement with web-based email clients. At first glance, there’s some surprising data in there. If you were to ask me what the most popular email client was before reviewing this category, I would say Gmail without a doubt. Based on unique visitors from the US IBP (internet browsing population), Gmail doesn’t even hold
Angry Birds Make Mobile Gamers Happy
Angry Birds hatched and Rovio.com site traffic took flight. Mobile gamers have gone wild over Angry Birds. Have you played it? I had my first Angry Birds experience on a road trip recently and got hooked. The premise of the game is simple-The survival of the Angry Birds is at stake. You dish out revenge on the green pigs who stole the Birds’ eggs and try to destroy the pigs’
Self.com-The Addition of Nutrition
Halloween is over and your office is flush with left-over candy. If you’re like most people, you’re worried that this is just the beginning of the season when gaining an extra 10 lbs is a very real specter. It’s time to start preparing to say “no” when asked if you want an extra slice of grandma’s famous Yule log. But how? To the rescue comes Self.com which features a Self
Google Instant’s Impact on SEM
I recently read an excellent post on the impact Google Instant is having on SEM (search engine marketing) from my friends at Response Mine out of Atlanta. They do an excellent job laying out how Google Instant (referred to as “GI” going forward) potentially changes the way that search marketers approach paid search advertising on Google. I tend to disagree with folks opposed to GI, but I’ll get into that
The Weekly Compete Pulse
Here are some articles we read this week and found interesting for online marketers. Search may be the almighty now, but social networks are creeping up on search. Internet Retailer explains how today, young adults ages 18-34 turn to social networks as a means of finding new products and services: Search is Still King, but Less so with Young Adult Facebook Users Thinking of content for a daily blog can
Flash Sale Websites vs. Local Deal Sites – Fight!
There is a standard conversation I’ve heard many, many times among VCs and internet folks alike in the last six months: are flash sale websites and local deal websites a fad, or are they here to stay? I’ve heard and find merit with both sides of the argument. One way to look at what is happening is to look at how these websites are or are not growing. In this
Boston vs. New York: The Ultimate Online Sports Fan Showdown
I recently moved to Boston from the New York metro area to join the Compete team. Along with the well wishes and going away parties, there was a running joke that my family would convert loyalties to the dreaded Boston sports teams. When we arrived in Boston, I was shocked to see the die-hard Boston fans everywhere while Boston media dedicated hours to the teams, the players and the pride
Starbucks Reigns Supreme
What type of coffee do you prefer – Starbucks or Dunkin’ Donuts? Every time I ask the question, there seems to be an equal amount of die hards on either side. There was a time when I only cherished Dunkin’s brew, however those days are long gone. Ever since converting from cream, sugar, and the occasional flavor to straight up hot, black java, I have adapted to be able to