According to the most recent Compete Online Shopper Intelligence™ study, more people are planning to shop on Cyber Monday than Black Friday this year. 45 percent of survey respondents indicated they will shop on Cyber Monday, versus 37 percent who plan to shop on Black Friday.
However, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber Monday shoppers averaging an expected $233.
The increased spend is likely due to more people shopping for electronics, clothing, and toys and games on Black Friday than on Cyber Monday. 11 percent, 32 percent, and 23 percent more people will shop for these items, respectively, on Black Friday than on Cyber Monday.
Looks like it will be a busy shopping weekend for a lot of people. Happy Thanksgiving and happy shopping!
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.