More People Planning to Shop on Cyber Monday than Black Friday

According to the most recent Compete Online Shopper Intelligence™ study, more people are planning to shop on Cyber Monday than Black Friday this year. 45 percent of survey respondents indicated they will shop on Cyber Monday, versus 37 percent who plan to shop on Black Friday.

However, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber Monday shoppers averaging an expected $233.

The increased spend is likely due to more people shopping for electronics, clothing, and toys and games on Black Friday than on Cyber Monday. 11 percent, 32 percent, and 23 percent more people will shop for these items, respectively, on Black Friday than on Cyber Monday.

Looks like it will be a busy shopping weekend for a lot of people. Happy Thanksgiving and happy shopping!

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.

Categories: Agency & Publisher Solutions | Retail & Consumer Products


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    Very Usefull information.


  2. Leo

    Must admit I did all my shopping on Cyber monday (did all the necessary “gift research” during the weekend).

    Didn’t get any special deals on either days for what I wanted though, maybe BF and CM are not as popular this side of the pond.


  3. Schecter

    This is a neat set of data that you presented and thanks for sharing. I especially enjoyed reading about the differences in what each type of shopper was looking to buy. Over 300 bucks is a lot of spending cash so hopefully merchants are doing well and the economy can get a nice jolt.


  4. Todd

    I can personally attest to the click and buying trends on my own web sites.

    I run a small network of affiliate sites. My clicks were up about 30% on Sunday and over 40% Monday. Number of orders were up about the same but much higher than normal in terms of dollar amounts (thanks to cookies and visitors searching for items I actually do not market).

    I did nothing special; no promotions, no holiday marketing at all.

    It is interesting how traffic flows to my sites this time of year. Like most brick & mortar merchants, this is the time of year I pay my bills!

    Happy Shopping.


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