Monthly Archives: November 2010

A Merry Black Friday for the Big Retailers

Black Friday 2010 may go down as the year in which retailers finally jumped the shark in unending quest to convince deal-seekers to spend their precious shopping dollars on a myriad of “doorbusters”. Online shopping on Thanksgiving Day of course is nothing new, but several retailers, (Toysrus for example) this year opened their physical doors on the heretofore sacrosanct day of turkey itself! Is nothing holy? Judging at least from

2011 Chrysler 200 Baseline and Targets

The 2011 Chrysler 200 will be the first of the new-era models for the Chrysler, hot on the heels of the Jeep’s recently launched 2011 Grand Cherokee. The 200 is an extensive reworking of the outgoing Sebring. The name change and the magnitude of the redo come in part because the Sebring was never seen as being truly competitive in its segment. To assess the baseline market conditions for the

Device Profile: The Samsung Vibrant Sparkles at T-Mobile

Samsung’s slick, Android-powered Galaxy S phones have been huge hits. The company just announced that they have sold 3 million Galaxy S devices since the line first launched in July. Compete looked into online trends for the Vibrant (at T-Mobile), Captivate (at AT&T) and Fascinate (at Verizon Wireless) to get a better understanding of who is buying the Galaxy S and which carrier stands to benefit most from these hot

More People Planning to Shop on Cyber Monday than Black Friday

According to the most recent Compete Online Shopper Intelligence™ study, more people are planning to shop on Cyber Monday than Black Friday this year. 45 percent of survey respondents indicated they will shop on Cyber Monday, versus 37 percent who plan to shop on Black Friday. However, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber

Compete October Data Show New Growth Trends in the Female Interest Category

CafeMom.com Growth Is Most Notable, Driven by Games and Blog Subdomains BOSTON, MA–(Marketwire – November 23, 2010) – Compete, a Kantar Media company, today released data for October highlighting trends in its Female Interest category, which grew 7.38 percent for the month with a total of 55,694,109 unique visitors (UVs). CafeMom.com was the most notable mover in the category, up 111.62 percent in October. A deeper look at subdomains reveals

Behance Bringing Sexy Back to the Inbox

While most are stingy about who they give their email address to I, on the contrary, relish the email promotions because every so often I come across a marketing department that WOWs me. Ever since my days working in the e-marketing department and later freelancing for a large to-remain-unnamed book publisher, I’ve been on the lookout for great e-marketing campaigns. I can tell you from experience, great e-marketing is hard

The Weekly Compete Pulse

Here are some articles we read this week and found interesting for online marketers. Some of your fans are more than just fans, they are your brand influencers. Mashable reminds us the importance and value of our brand influencers, who are now the most efficient source of driving traffic to your site, beating out display and search!: HOW TO: Activate Your Brand’s Super Influencers Looking for a giant lift in

October Search Market Blog

The search market is continuing to change the user experience – previews of web pages, social search features, just to name a few – and to a certain extent, the definition of a “search query” must evolve accordingly. Compete is expanding its definition to capture user-generated search queries, while excluding events triggered by pauses, hovers, and other activities that may be engine-specific. Queries now include users who type in a

Pharmacy Flu Shot Battle

It’s cold and flu season again.  Did you get a flu shot yet?  If you haven’t, don’t worry because CVS, Walgreens, and Rite Aid will make sure you don’t forget.  Over the past couple years the big pharmacies took advantage of the H1N1 scare and have stepped up their online and offline marketing efforts to make it really clear they are the go-to-place for annual flu shots. As a digital

Does Chevrolet Have Hits with the Cruze and Volt?

The new General Motors is about to officially take its place with its looming IPO and the evolution of its product line up. Key new models from Chevrolet – the recently launched Cruze and new Volt – are critical models that showcase what’s new in design, technology and marketing from GM. Given their importance to GM, Compete assessed how both vehicles are doing in their early stages of launch and

What Will You Do Howard Stern?

It seems like just yesterday that Howard Stern left FCC sanctioned Terrestrial radio for the freedom of Satellite radio.  Now, as his five-year Sirius XM deal comes to a close, he opens every show by counting down the number of shows remaining.  This leaves many of his fans, including myself, asking:  “What will Howard do next?” Many have speculated what direction Howard Stern might take after his Sirius XM contract