Movember Grows More Than Just Mustaches

There’s been a lot of talk lately in my social media circle about the idea of social media for social change. How can we activate a community or network to support a cause? With all the charities and causes out there, how do we choose one? How do we spread information about our cause?

I certainly don’t have all the answers, but I do have a cause that I’m passionate about. Have you heard of Movember? The Mo, slang for mustache, and November come together each year for Movember.

Movember Team Boston

How does Movember work?
Movember challenges men to change their appearance and the face of men’s health by growing a mustache. The rules are simple, start Movember 1st clean-shaven and then grow a mustache for the entire month. The mustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men. Much like the commitment to run or walk for charity, the men of Movember commit to growing a mustache for 30 days. Women, known as Mo Sistas support the men’s efforts and help raise funds.

The Movember Foundation has two primary objectives: to raise awareness of men’s health issues and to raise funds for beneficiary partners so that they can extend the work they are doing to improve the state of men’s health. Funds raised through the Movember US campaign go initially to the Movember Foundation. At the end of each campaign, net funds are donated evenly to beneficiary partners- the Prostate Cancer Foundation and LIVESTRONG (more info available on Movember’s FAQ’s What started as a bar conversation in Australia has quickly turned into a global effort and traffic grows with every ‘mo.’

I’m a part of Team Boston as a Mo Sista and as we kick start our fund raising efforts, I was curious to see what goes on for from a web analytics standpoint. Interestingly, although Movember focuses on men’s health, visits to are split 50/50 between men and women.

What happens after a visit to Social networking! After visiting, visitors are most likely to reach out to their social networks via:,,, and to show their support.

Where does traffic to come from? The top two referring websites driving traffic to are Google, which drives 20% of traffic to and Facebook, which drives almost 11% of traffic to

As we get closer to November and Movember, I’ll have my eye on daily reach and attention and I’m curious to see how this year will compare to the last two Movembers. If you’re interested in joining me and Team Boston this Movember, give us a shout! You can e-mail me directly via the link on my profile or find Movember Team Boston on twitter!
Not Boston based? Movember teams are all over the US. If you need help finding your local team, don’t hesitate to reach out!

Join Movember Team Boston
Check out my Movember page
Learn more about Movember

*Movember image sources from

About Karen Costa:
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at

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  1. Pingback: Cold Turkey: Day 4 | Reff

  2. Mike

    Do nose hairs count?

    I think I could grow a pretty mean mustache with my nose hairs.

    Question: How do you get something like this going in your local community?

    Statement: Having before and after pictures would be pretty cool.

    Seriously: My good friend Rich had prostate cancer and was treated for it last year. We were bandmates back in the early ’70s before he moved away to Kansas to join Dorthy and crew.

    He won his battle against prostate cancer, and you can read the story, listen to his music, and maybe even become a fan him and the soon to be virtual band Sayhoda (2011, 2012, 2013 . . . whenever).

    His website is

    Thank you for sponsoring such a one of a kind thing.

    BTW: My Dad had prostate cancer, and a tech at Lahey killed one of his kidney’s during radiation treatment. Personally, I think that mistake cut his life short.

    TTFN . . . Mike


  3. Jim

    Is there a “MO” chapter in Portland, Maine?