There’s been a lot of talk lately in my social media circle about the idea of social media for social change. How can we activate a community or network to support a cause? With all the charities and causes out there, how do we choose one? How do we spread information about our cause?
How does Movember work?
Movember challenges men to change their appearance and the face of men’s health by growing a mustache. The rules are simple, start Movember 1st clean-shaven and then grow a mustache for the entire month. The mustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men. Much like the commitment to run or walk for charity, the men of Movember commit to growing a mustache for 30 days. Women, known as Mo Sistas support the men’s efforts and help raise funds.
The Movember Foundation has two primary objectives: to raise awareness of men’s health issues and to raise funds for beneficiary partners so that they can extend the work they are doing to improve the state of men’s health. Funds raised through the Movember US campaign go initially to the Movember Foundation. At the end of each campaign, net funds are donated evenly to beneficiary partners- the Prostate Cancer Foundation and LIVESTRONG (more info available on Movember’s FAQ’s What started as a bar conversation in Australia has quickly turned into a global effort and traffic grows with every ‘mo.’
I’m a part of Team Boston as a Mo Sista and as we kick start our fund raising efforts, I was curious to see what goes on for Movember.com from a web analytics standpoint. Interestingly, although Movember focuses on men’s health, visits to Movember.com are split 50/50 between men and women.
What happens after a visit to Movember.com? Social networking! After visiting Movember.com, visitors are most likely to reach out to their social networks via: twitter.com, movemberfoundation.com, facebook.com, and twibbon.com to show their support.
Where does traffic to Movember.com come from? The top two referring websites driving traffic to Movember.com are Google, which drives 20% of traffic to Movember.com and Facebook, which drives almost 11% of traffic to Movember.com.
As we get closer to November and Movember, I’ll have my eye on daily reach and attention and I’m curious to see how this year will compare to the last two Movembers. If you’re interested in joining me and Team Boston this Movember, give us a shout! You can e-mail me directly via the link on my profile or find Movember Team Boston on twitter!
Not Boston based? Movember teams are all over the US. If you need help finding your local team, don’t hesitate to reach out!
*Movember image sources from Movember.com
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta