Welcome Holiday Season 2010!

The holiday shopping season seems to get earlier and earlier every year.  According to the Compete Holiday Insights™ survey, consumers have already begun crossing items off of their shopping lists.  As of October 11, half of consumers surveyed had started their holiday shopping for the year and 16% had completed at least 25 percent of their shopping.

percent of completed holiday shopping

Among people shopping during the week of October 4-10, clothing and shoes as well as toys and games were the most shopped items, with 37 percent and 33 percent of shoppers that week purchasing these items.

products bought -holiday shopping

These early birds favored brick-and-mortar merchants, like Wal-Mart and Target, spending on average $128 on in store purchases, versus $103 online.


retailers purchased from-holiday

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.

About Debra Miller Arbesman:
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.