We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.
As a marketer, I loved listening to Jeff speak because he’s someone who’s been in the marketing trenches. He’s dealt with challenges many marketers face everyday. Something that resonated with me was (paraphrased from the webcast):
“All marketers make mistakes, but no one is going to die!”
How many times have We (the royal “We” of marketers) sat in a room during a meeting and thought “Oh my gosh, if I don’t leave this meeting with the next million dollar idea or a solution to close this revenue gap, I’m going to die” or some variation of a similar dramatization. It happens to the best of us. Jeff reminded us that “passion is not a substitute for planning” and that accountability within your organization is key to success.
So once you’ve enhanced your passion with planning, the next thing to ask yourself is: “What am I doing to provide a service better than anybody else?” So what are you going to do to improve your product or service? While you think about that, I’m going to get to work on Compete!
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta