Monthly Archives: September 2010

Compete Releases Top Museum and Gallery Sites for July 2010

Online Behavior Shows That Museums and the Arts Are Still a Big Part of Summer Fun BOSTON, MA–(Marketwire – September 8, 2010) – Compete, a Kantar Media company, today released its ranking of the top museum and gallery sites for July 2010 based on data from the company’s panel of more than two million US-based internet users. Making History Washington, D.C. is the epicenter for history museums, and summer trips

Digital CMO Series: Dynamic Logic and Compete

Bit by bit, marketers have warmed to online media for branding. Many have proven their success using the pre-internet metrics, while others applying traditional units like GRPs to measure the media itself. So, is it time to kick online response metrics to the curb? Not so fast. Disavowing “response metrics” assumes a dichotomy that leads to bad decisions. If one brand metric can help explain another, then measuring shifts in

Reddit drinks Digg’s milkshake

We could hardly tear ourselves away last week from the drama that became of two of the largest social-news websites on the Internet. For the better part of a day, users unhappy with version 4 of Digg posted a barrage of links from Reddit’s site onto Digg’s homepage. The result increased Reddit’s traffic causing extra demand on their servers. Reddit gladly stepped up to the sizable increase in daily traffic

The Weekly Compete Pulse

Here are the articles we read this week and found interesting for online marketers. Mashable highlights three stories of brands who had social media turn on them and how they reacted to it: How To: Respond when Social Media Attacks Your Brand Nothing like some helpful advice, Chris Brogan shares tips for effective blogging:How to Write an Effective Blog Who wouldn’t want help making their Brand’s Facebook Page the best

AMC TV: Repeat Mad Men Madness

I don’t know about you, but I’m a big fan of some of AMC TV’s original shows (particularly Breaking Bad and Mad Men), and I don’t think I’m the only one. A quick look at the winners at the 62nd Primetime Emmys last week shows how strongly acclaimed AMC’s dramas are right now. Breaking Bad lead, Bryan Cranston, won his third Emmy for outstanding lead actor in a drama series,

Start the Celebration at Ford?

In May of this year, Ford officially launched the 2011 Fiesta small car. Fiesta has been an interesting case study because more than year in advance of its launch Ford engaged target prospects in a digital media effort across social networking sites such as Facebook, Twitter and YouTube in an effort that went viral well in advance of the first vehicle rolling off the assembly line. Fiesta is an important

The Dud of Earl

Ohhhhhhhhh the hype in New England for the arrival of Earl this past weekend! I heard it at the water cooler, I saw it on facebook, I even saw signs in my neighborhood urging me to buy bread and milk. Just look at the increases in daily reach and attention for weather.com, accuweather.com, weatherbug.com and wunderground.com.

Digital CMO Series: GroupM Search and Compete

At this point, most marketers understand the value of search as a direct response vehicle.  Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action.  However, most marketers do not yet understand the full value of the search marketing platform.  Consumers use search throughout their decision and shopping processes — and opportunities exists for marketers to harness this with

Uhaul.com- Traffic Gets Moving

This is my first post as the new social media marketing intern at Compete!  I am a Northeastern co-op student and just moved into my apartment right near the Compete office. This weekend as I moved in, I began to see the moving trucks streaming into Boston. These ending summer weeks begins a time of change, and the dreadful, yet exciting move as leases end, and new ones begin. September 1st marks “moving

“Mad Men" Boosts Online Traffic for AMCTV.com

I’ve been a big fan of AMC’s Mad Men since I watched the first episode in 2007. It’s now in its fourth season, and it seems like every year the fan base gets bigger. Last year in particular, it felt like everyone I knew was talking about Mad Men, and my impression was that AMC was doing a really heavy media campaign to get a buzz going about the show.

Eight out of Ten Consumers Shop Online at Least Once a Week

Last week, Marketwire released the Compete Online Shopper Intelligence Study that revealed the forming habits of online consumers. The study showed that online shoppers are turning to the social media space as a hub for shopping information, while Twitter and Facebook remain the most popular for the online market. According to the study, 83 percent of consumers are shopping online weekly.