NFL Interest Is Up, College Teams Closely Mirror AP Rankings and Fantasy a Mixed Bag
BOSTON, MA–(Marketwire – September 24, 2010) – Compete, a Kantar Media company, today released its ranking of the top football-related sites for August 2010 based on data from the company’s panel of more than two million US-based internet users. Three significant insights from the monthly data are: NFL.com experienced a year-over-year gain for August of 15 percent, something owners are hopeful will translate into ratings; NCAA Division I football site rankings closely parallel the AP rankings for the season’s start; and for fantasy football it was a mixed bag — the category showed strong for the month, but many sites show significant UV declines when compared to August of 2009.
NFL Kicks Off
Traffic to NFL.com shot up 157.5 percent in August, an increase of 15.4 percent over August 2009. NFL executives undoubtedly hope this will lead to better ratings and game attendance for the league. Individual NFL team sites saw increased UVs as well, but perennial leaders in popularity, the Dallas Cowboys and Pittsburgh Steelers, showed percentage declines over August 2009 while the Minnesota Vikings and Cincinnati Bengals increased UVs from 2009 60.56 percent and 59.11 percent respectively. Perhaps popularity is shifting; however traffic to dallascowboys.com and steelers.com is still much higher than the league average for visits.
College Football is Back in Session
This August, the unique visitor rankings for NCAA Division I college football bore a surprising resemblance to the AP rankings. The AP’s top-ranked football team, the University of Alabama, saw its site, rolltide.com, land among the top five, rising 47.24 percent in August to 216,358 UVs. Ohio State, now the number two team in the AP rankings, was the number one team-related site, experiencing a 99.69 percent monthly increase in traffic, up 31.23 percent from August 2009. Alabama may be the leader on the field for now, but in August, Buckeye fans outplayed Tide fans on the web.
The Reality of Fantasy Football
August was a big month for fantasy football, jumping 89.2 percent for the month, but it was a mixed bag for the category. While August showed strong increases, many key sites were actually down in UVs from August 2009. Typical leaders, fantasysports.yahoo.com (-19 percent) and football.cbssports.com (-31 percent), were down from last year. It’s not clear whether interest is waning or if it is spread out over multiple sites that now compete for players’ attention.
Information regarding aggregate web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at gblackmore@comp