Digital CMO Series: Procter & Gamble and Bridge Worldwide

Digital provides the unique opportunity for brands to use their marketing spending to do more than advertise, but to improve the lives of consumers. Hear from Marc Connor, Director, Strategic Planning, Bridge & Karen Scholsser, Associate Marketing Director — OTC Healthcare, Procter and Gamble as they discuss the choice to break from convention, harnessing the greatest energy known to mankind and finding a brand’s purpose on our YouTube channel.

About Kristen Renda:
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.