Digital CMO Series: GroupM Search and Compete

At this point, most marketers understand the value of search as a direct response vehicle.  Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action.  However, most marketers do not yet understand the full value of the search marketing platform.  Consumers use search throughout their decision and shopping processes — and opportunities exists for marketers to harness this with traditional brand marketing tactics to drive qualitative and quantitative outcomes.

Hear from Chris Copeland, CEO, GroupM Search -The Americas and Jeremy Crane, (former) Managing Director, Online Media & Search, Compete as they discuss the importance of search on Compete’s YouTube channel.