Monthly Archives: September 2010

Facebook Phone Found at a Bar

Are you going to the CTIA show in San Francisco next week?  If so, do you want to know more about how consumers are using their smartphones?  If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com or find me on LinkedIn Facebook Phone Found at a Bar Just kidding!  It’s only people checking in from a bar…these days everyone

Compete Releases Top Football-Related Sites for August 2010

NFL Interest Is Up, College Teams Closely Mirror AP Rankings and Fantasy a Mixed Bag BOSTON, MA–(Marketwire – September 24, 2010) – Compete, a Kantar Media company, today released its ranking of the top football-related sites for August 2010 based on data from the company’s panel of more than two million US-based internet users. Three significant insights from the monthly data are: NFL.com experienced a year-over-year gain for August of

Online Football Power Rankings (9/18 – 9/19)

Introducing our new weekly blog, the “Online Football Power Rankings” blog.  Each week we will look at Saturday’s Daily Reach for sites in the College Sports Team Sites category and Sunday’s Daily Reach for sites in the NFL Team Sites category.  Daily Reach is defined by how many people visit a specific site as a percentage of all daily U.S. Internet users. NCAA (9/18) Michigan and Denard “Shoelace” Robinson continued

No String Attached! Who doesn’t love a free trial?

Free trials offer the best of both worlds.  Businesses and consumers both win. This summer, Netflix and Healthworks both wooed me with their awesome services, but in the end I just didn’t have enough time (or discretionary money) for either.  Sprint, on the other hand, offered me the most attractive option, and right at a time when my 2-year mobile contract had just ended, of an affordable data plan with

Compete Releases Ranking of Top 50 Web Sites for August 2010

Consumers Seek Out Retail and Reference Sites, While Map Sites See Declining Traffic BOSTON, MA–(Marketwire – September 22, 2010) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for August 2010. Notable movements for the month included an uptick in traffic to retail sites, a rise in unique visitors to reference sites and a mysterious decline in traffic to map sites.

Seasonal Allergies, Seasonal Trends

Achoo! Sneezing, itchy eyes, runny nose, scratchy throat. It’s that time of year-allergy season is in full swing. Feeling a little more like one of the Seven Dwarfs (Sneezy comes to mind) lately? If you’re a seasonal allergy sufferer, fret not-you are not alone. It looks like there is a seasonal symphony of sneezing that’s as predictable as pollen. Having taken just about every allergy medicine on the market, I

Digital CMO Series: Procter & Gamble and Bridge Worldwide

Digital provides the unique opportunity for brands to use their marketing spending to do more than advertise, but to improve the lives of consumers. Hear from Marc Connor, Director, Strategic Planning, Bridge & Karen Scholsser, Associate Marketing Director — OTC Healthcare, Procter and Gamble as they discuss the choice to break from convention, harnessing the greatest energy known to mankind and finding a brand’s purpose on our YouTube channel.

August Search Market

Last month we took one final look at Yahoo! and Bing as separate engines before we started to report on combined Bing Powered Search metrics.  This month we take a final look at Google before the release of its newest game-changer, otherwise known as Google Instant. What did we see happen in August? Search query volume across the 5 engines increased 2.1% from July to August, with Bing experiencing the

The Weekly Compete Pulse

Here are some articles we read this week and found interesting for online marketers. Advertising Age explains why Big-Time Brands are now trusting YouTube celebrities in order to gain engagement for their brands!:Meet YouTube’s Most In-Demand Brand Stars Still wondering how to gain more fans to your brands Facebook Page? Search Engine Journal highlights strategies to increase your company’s Facebook Fans: 5 Facebook Fan-Acquisition Strategies You’ve got your Twitter, Facebook

Upcoming Webinar: How to Track Your Social Media ROI

Register for our upcoming webinar! With the explosion of social media, there is no doubt that there is a value-add to any marketers initiatives, but how do they measure it? You want to calculate ROI and you want to see numbers, but how do you tie it in? Web Analytics Expert, speaker, and the voice of WebMetricsGuru.com, Marshall Sponder, will discuss what you need to have in order to measure

Research Before Online Purchase

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. For more consumers insights, please contact Debra Arbesman at darbesman@compete.com for more information. There are so many tasks that have become immeasurably easier thanks to the Internet that it is hard to imagine how we ever survived without it. Shopping is a great example. Before the Internet, researching products meant going to the library to