Monthly Archives: August 2010

HTC = High Traffic Counts?

The announcement this week that Android is now the leading smartphone OS in the US, surpassing both RIM and Apple, is a potential watershed moment in the wireless device market. When the first Android phone — the G1 — launched in 2008, the thought that Android would surpass RIM for smartphone supremacy seemed outlandish. There are a number of reasons for Android’s rapid ascent in 2010, but one of the

Is Midway's Traffic Migrating to the Competition?

While not one the more nationally recognized outdoor sporting retailers like Cabelas or Bass Pro Shops, one of the Midwest’s most popular outdoor online retailers is Midway USA, based in Missouri.  Family owned and operated it’s certainly smaller scale, and while it does compete with the larger brands, Midway’s number one competitor is Brownells, an Iowa based company.  When looking at some basic metrics is easy to see Midway is

The Jersey Shore Generates A Traffic Situation For mtv.com

GTL may mean a wild and crazy day of gym, tan, laundry for the cast of MTV’s Jersey Shore, but to the eCommerce team at MTV, GTL probably means something along the lines of “great traffic leads” to mtv.com. The cast of Jersey Shore is back for another round of fist pumping, hot tub-ing, and dancing in South Beach, Miami. Same drama, new zip code. *

Digital CMO Series: Big Brand Theory Panel, Part One

      This week’s Digital CMO Series features the Big Brand Theory Panel: Part One. Below are a few key questions from our one-on-one interview with David Fenn, Director of National Accounts, Yelp. Check out more from the Big Brand Theory panel, as well as our interview with Rich Calacci, SVP Advertising Sales, CBSSports.com and CBS Mobile on our YouTube channel.

What're you doing at work all day, bro?

Each day millions of America sit down at their desks to days filled with continuous hard work without end"¦ or maybe they take a break or two.. I recently had a conversation with one of my male friends about his web-surfing habits at work. He told me about a site that is grabbing the attention of the hard working, “office” man — barstoolsports.com. After learning their slogan: "By the common