Monthly Archives: August 2010

Compete Data Shows FIFA World Cup Was an Online Success

Today, Compete announced a press release regarding the successes of the 2010 Fifa World Cup as a U.S. online event. Initially gaining speed in the month of February 2010, U.S. internet users began to increase their interest in the worldwide contest in the following months. As a sport that typically does not see as much attention in the United States, the performance of the U.S. team drove online interest. By

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters are sucking the spark and innovation out of advertising and marketing campaigns. This isn’t likely to change any time soon, so if you can beat them, join them. Yes, it’s time for marketers to think like CFO’s. What does thinking like a CFO mean? It means

The Weekly Compete Pulse

Here are the articles we read this week and found interesting for online marketers. AdvertisingAge highlights the best tips on how to have success in the social media space: What Are Social Media Good For? Putting a Face to a Brand DMNews explains how the Golden Nugget casino has gone to new lengths to heighten brand awareness and reach a new audience: Golden Nugget gambles on branded social gaming We

SXSW Interactive Panel Picker

Social Media As Serious Business: Are You Ready? With daily calls for more leads and engagement, more certainty, innovative social marketing tactics and "proven ROI," it’s no wonder marketers are anxious, some to the point of near paralysis. Yes, this is a scary and time for our industry, but it’s also exciting. And although we often look to start-ups and entrepreneurs for inspiration, we’re actually seeing leading brands — big

Summer of Smartphones — iPhone 4 vs. EVO star in the Apple/Android Battle

Since the original iPhone launched in June of 2007, the summer months have typically played host to a wide variety of major smartphone launches. In recent years, we’ve seen second and third generation iPhone releases, the launch of Samsung’s Instinct, and debut of Palm’s webOS with the launch of the Pre — all in the month of June.  This year is no exception, with the launch of the HTC EVO

The Whistle Blew Loud in July for WikiLeaks

July data is live on, and to no surprise of many, Unique Visitors to increased 168% month-over-month., a safe-haven website dedicated to whistle-blowing, made headlines in July when it released classified military documents about the war in Afghanistan. As the media drew much attention to the WikiLeaks story, people raced to to see for themselves what all the hype was about.

Cloudy With A Chance Of Sales

One of the key analytics in Compete’s arsenal of online tools is a measure of automotive demand, or how many in-market consumers are shopping for a particular make or model during a given timeframe. Automotive demand is critical in understanding the impact of marketing efforts as well as understanding a vehicle’s sales potential. But while demand improves the potential for sales, it correlates to sales only to the extent that

A Brand Blueprint For Marketing On Facebook

In his August post of MediaPost’s Online Metrics Insider, Stephen DiMarco questioned the value of Facebook to a marketer’s campaign, while analyzing Facebook’s ability to measure your own successes as a marketer. Incorporating Facebook into a campaign has become an imperative part of any marketer’s strategy. Company Facebook pages result in community involvement and, ideally, engaged fans. Stephen questions how we can capitalize on the opportunity Facebook presents, since high

Digital CMO Series: Big Brand Theory Panel, Part Two

The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions: What are the particular challenges facing marketers today? What does the evolving digital space mean for the future of marketing? How are brands using use consumer

Consumer Positions on Peaks and Packages

As the recession continues, consumers continue to evolve their travel thinking. The evolution represents possible opportunities and challenges. Compete recently surveyed its panelists on two aspects of travel planning: Likelihood to travel during off-peak periods, and likelihood to book packages. The likelihood of traveling off-peak is one gauge of consumers managing a desire to travel against monetary pressures. Over half of respondents reported that they are more likely to consider

The Weekly Compete Pulse

Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search