American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information—derived from actual purchasing data—with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.
Based on transaction data from a network of approximately 90 million cards in force, American Express Business Insights has a wealth of spending information that enables them to provide businesses with a timely and complete view of trends as they’re developing. This intelligence is especially powerful because it’s based upon real-world purchasing behavior and sheds light on the who, what, where and when of actual consumer spending.
Hear from Ed Jay, Senior Vice President, Global Business – American Express Business Insights on our YouTube channel.
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.