Digital CMO Series: American Express Business Insights

American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information—derived from actual purchasing data—with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.

Based on transaction data from a network of approximately 90 million cards in force, American Express Business Insights has a wealth of spending information that enables them to provide businesses with a timely and complete view of trends as they’re developing. This intelligence is especially powerful because it’s based upon real-world purchasing behavior and sheds light on the who, what, where and when of actual consumer spending.

Hear from Ed Jay, Senior Vice President, Global Business – American Express Business Insights on our YouTube channel.

About Kristen Renda:
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.