Digital CMO Series: Alaska Airlines and Zaaz

"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.

About Kristen Renda:
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.