July data is live on Compete.com, and to no surprise of many, Unique Visitors to WikiLeaks.org increased 168% month-over-month. WikiLeaks.org, a safe-haven website dedicated to whistle-blowing, made headlines in July when it released classified military documents about the war in Afghanistan. As the media drew much attention to the WikiLeaks story, people raced to WikiLeaks.org to see for themselves what all the hype was about.
The chart below illustrates the Daily Reach for WikiLeaks.org. Daily Reach is defined by how many people visit WikiLeaks.org as a percentage of all daily U.S. Internet users. On Tuesday July 26th, shortly after WikiLeaks released 90,000 classified military documents, the Daily Reach for WikiLeaks.org hit 0.235%. This is a 33x lift over the average Daily Reach for past year of 0.007%.
While the Daily Reach on July 26th was the highest for WikiLeaks.org over the past year, other releases of classified and confidential documents have driven large amounts of traffic to the site. The daily reach on April 6th hit 0.109%, shortly after the release of a video exposing civilian casualties under the command of US General David Petraeus.
As long as whistle-blowers need a safe-haven to anonymously release leaked documents, WikiLeaks.org will provide them with the safety and secrecy that they require.