The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions:
- What are the particular challenges facing marketers today?
- What does the evolving digital space mean for the future of marketing?
- How are brands using use consumer metrics and analytics to measure campaigns?
- What "adult conversations" have to happen around the new challenges digital marketing?
Check out these videos and more on our YouTube channel.
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.