Digital CMO Series: Big Brand Theory Panel, Part Two

The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions:

  • What are the particular challenges facing marketers today?
  • What does the evolving digital space mean for the future of marketing?
  • How are brands using use consumer metrics and analytics to measure campaigns?
  • What "adult conversations" have to happen around the new challenges digital marketing?

Check out these videos and more on our YouTube channel.

About Kristen Renda:
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.