Here are the articles we read this week and found interesting for online marketers.
forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel
Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring
Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search campaign: Making the Leap: The Paid Search Marketing Toolbox
AdvertisingAge exposes the loss of a “hands off” attitude toward advertising and marketing: Marketing and Procurement’s Elephant in the Room: the CFO
DMNews explains how Visa redefines the online shopping experience: Visa launches Rightcliq e-commerce application
WebProNews tells all about the unfortunate flop of Google Wave: Google Wave – Ahead of its Time or Just Another Failure?
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