GTL may mean a wild and crazy day of gym, tan, laundry for the cast of MTV’s Jersey Shore, but to the eCommerce team at MTV, GTL probably means something along the lines of “great traffic leads” to mtv.com. The cast of Jersey Shore is back for another round of fist pumping, hot tub-ing, and dancing in South Beach, Miami. Same drama, new zip code.
While we buckle in for another season, The Situation and Pauly D will ‘shorely’ be creeping on girls, Snooki and Jwoww will be avoiding wardrobe malfunctions (well, more so than the outfit choice itself), Sammi and Ron will pick up right where they left off. Even Vinny and Angelina are there to help bring the Jersey Shore magic to South Beach. All the while, mtv.com is reaping the benefits of the wildly popular Jersey Shore. Season One aired in December 3, 2009. Site traffic is spiking like the cast members’ blood alcohol content on a Saturday night.
Fans who can’t get enough Jersey Shore action during the episodes have been hitting the web in search of their Jersey Shore fix. Misguided Jersey Shore fanatics have also been exploding site traffic for jerseyshore.com. Much to the dismay of internet surfers, the only thing you’ll find at jerseyshore.com are places to go, things to see, but no Snookie to be found there.
Looks like Jersey Shore is the best thing to happen to mtv.com site traffic since video killed the radio star.
*image credit: mtv.com
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta