Monthly Archives: July 2010

Where In The World Is The Compete Team?

As one of the newest members of Compete, joining the office just three weeks ago, I initially thought Compete was just another ordinary company"¦ I soon found out that was hardly the case. One day a year (among many others), the Compete team takes a two hour break from analyzing data, crunching numbers, and working hard in the office, to break into teams of 10 and peruse the streets of

Digital CMO Series – Scott Ernst

Scott Ernst, President of Compete is a veteran in online marketing with deep experience in advertising, digital media and Web technology. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. Here Scott shares his perspective on The Big Brand Theory and the role that Compete plays in helping clients build their brands online and navigate the rapidly

Local Search, Social Networking and Mobile Gaming Coming of Age on Mobile Devices

Compete, a Kantar Media company, today released the results of its Q1 2010 Smartphone Intelligence survey, which showed major movement in the use of local search, social networking and gaming on smartphones. Compete’s quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.

Referral Analytics Webinar Replay

Since we launched two weeks ago, our reinvented Referral Analytics product has been well received.  We appreciate everyone’s feedback and hope you get a chance to check it out if you haven’t already.  My favorite coverage thus far was from Media Post’s Online Media Daily who gave us the headline Compete Competitive Analysis Tool Turns Marketers Into 007-esque Double Analytics Agents.  The article goes on to say “by tapping this

Wireless Shopper 2.0

Reposted from Google’s Retail Advertising Blog Ring, ring! It’s the new cell phone shopper calling! With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions? We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0, which covers the