Monthly Archives: July 2010

Join Us For A Webinar!

Thursday, July 22, 2010 at 1pm EDT, Compete is sponsoring Bryan Eisenber’s webinar, “How to Legally Spy on Your Competition”. This webinar is a must-do for anyone interested in competitive intelligence. Wouldn’t you like to know everything your competitors are doing: entering new markets, gaining search reach, influencing more media or how well they are doing compared to you? You could know and you should know. Today’s selection of tools

RadarOnline.com Traffic Soars: Thanks Mel

The buzz on the Internet and on talk shows this week has been the Mel Gibson tapes. Nearly 30 minutes of telephone recording between Mel Gibson and his ex-girlfriend Oksana Grigorieva have been released daily through radaronline.com. The entertainment, fashion, politics, and human interest site has exclusive rights to these tapes, and just released their 5th tape. Not surprisingly, radaronline.com is being mobbed by curious visitors wanting to hear the

Old Spice? New Spice!

It’s summertime! ‘Tis the season for deodorant. And while you manly men out there are out doing manly men things, you should consider deodorant to be a MANdatory part of your grooming routine (just a mild suggestion…). While Old Spice used to conjure up fond memories of my grandfather, those days are long gone. Old Spice came out with some “great smelling commercials” in February 2010 that’s given Old Spice

AOL and Bebo – a sad tale told in data

AOL purchased Bebo, then a hot social network, for $850 million in March, 2008, with the hope of competing with Facebook. Sadly that was not to be. June 17th the story came to an end as Bebo was sold for somewhere between $2.5m and $10m to a private equity group. Of course, none of this was really news to Compete subscribers who have seen the clear trend in Bebo’s numbers

Digital CMO Series: Jeffrey Hayzlett

Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.  There is a lot to learn from Jeff’s blended

LeBrondemonium! Did you feel it? Did you feed into it?

Last week, LeBron James had the majority of the sports world wrapped around his pinky. Pandemonium, really. (Wild uproar or unrestrained disorder; tumult or chaos) Especially in cities like Cleveland, Miami, Chicago and New York. Even if you "didn’t care," you knew about it. At the water cooler, on the train, at the bar, on the tv, in your RSS feeds; you heard the commentary, you had an opinion, even

Online Beauty Retailing: Can the door-to-door make up sales representative ever be replaced by online?

We all remember Avon and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share.  It seems as though they had a great offline and personal selling strategy.  Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online.  The key note for these two retailers is they have tried

Compete Releases Top Vacation-Related Web Sites for Summer 2010

Today, Compete released its rankings for summer 2010 top vacation-related web sites. The summer heat seems to be sending people to theme parks, as revealed by our May data. Affordable travel remains popular as vacation packaging sites continue to see more traffic in the summer months. How are people getting around in a cheaper way? According to our data, car rental sites have seen a major increase in traffic, while

Next Generation "Blockbuster" Phones on Third-Party Reseller Sites: A Treasure Trove For a Savvy Shopper

Soon after the breaking news of the iPhone 4 launch, another newsflash hit the blogosphere: for the first time ever, iPhone will be available for purchase through outlets other than AT&T and Apple’s websites and stores on launch day (this time, Walmart, RadioShack and BestBuy stores carried the device on the June 24th launch day). While this is a big deal, it is also a part of a fairly recent

The Seasonality Of Pizza

The NBA finals called for pizza night at our house. The DIY pizzas enabled by ordering online allow the average pizza lover a lot more self expression without annoying the order taker (“thin crust"¦light cheese..extra sauce"¦”) Having enjoyed the pizza a lot more than the final game (we’re from Boston) I decided to check out how the online service has been faring of late. I learned a couple of interesting

Gulf Media Attention Spills Out Weekly

Since it began on April 20th, the tragic Deepwater Horizon Oil Spill has consistently made headlines each week. Whether it is an updated prognosis on the effects of the spill or another failed containment attempt, the media has reserved front-page real estate for the BP spill. On May 11th Compete wrote about the effects of the spill on the reach of target sites, but is the general public still interested?