Last week’s Digital CMO Series installment featured part 1 of exciting video from Jeff Hayzlett, former CMO of Kodak and author of the bestselling book The Mirror Test. Now check out part 2, the remainder of his presentation and a one-on-one interview with Jeff as he shares more ideas on big branding online.
The first ten people to answer all five questions below correctly (all answered by Jeff on our YouTube channel) will receive a free copy of The Mirror Test!
1. Jeff is replacing the traditional 4 P’s with the 4 E’s. What are the 4 E’s?
2. What is the new definition of ROI?
3. Why is Jeff one of the top 10 C-level twitterers in the world?
4. What is the "118"?
5. What liquid is more expensive than oil, penicillin and human blood combined?
To submit your answers email: firstname.lastname@example.org
Find out the answers to these questions and and hear more from Jeff on our YouTube channel.
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.