RadarOnline.com Traffic Soars: Thanks Mel

The buzz on the Internet and on talk shows this week has been the Mel Gibson tapes. Nearly 30 minutes of telephone recording between Mel Gibson and his ex-girlfriend Oksana Grigorieva have been released daily through radaronline.com. The entertainment, fashion, politics, and human interest site has exclusive rights to these tapes, and just released their 5th tape. Not surprisingly, radaronline.com is being mobbed by curious visitors wanting to hear the latest profanity ridden message.

The chart below illustrates Daily Reach, or, how many people visited radaronline.com as a percentage of all U.S. Internet users. On Tuesday July 13th, the Daily Reach for radaronline.com hit 0.21%. Radar Online’s Daily Reach has been increasing as more tapes have been released, and the Daily reach on July 19th was the highest for Radar Online over the past year.

When will the tapes stop and when will people begin to not care? Not anytime soon according to these numbers, but we’ll be keeping a close eye on it.