Old Spice? New Spice!

It’s summertime! ‘Tis the season for deodorant. And while you manly men out there are out doing manly men things, you should consider deodorant to be a MANdatory part of your grooming routine (just a mild suggestion…). While Old Spice used to conjure up fond memories of my grandfather, those days are long gone. Old Spice came out with some “great smelling commercials” in February 2010 that’s given Old Spice a new kick to the old branding.

Oldspice.com is reaping the benefits to their updated eau de marketing with a major whiff in web traffic.

The Old Spice guy is popping up everywhere, like Facebook, Twitter, and YouTube, on a horse (backwards), on a boat, and just about anywhere else smelling manly is welcomed. In just a few months, the Old Spice Guy has become an internet ‘scent’-sation.Who ‘nose’ where he’ll pop up next?

Old Spice is saying ‘farewell’ to body odor with their products and saying ‘hello’ to a new generation of Old Spice fans with a clever new way of trying to sell how you smell.

I wonder what the Old Spice Guy would say about Compete? Look at what your competitors are doing. Now look at Compete.

About Karen Costa:
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta